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Blog

 

No more "brothel metrics": this and other advice on effective PR evaluation

27/10/2017
It’s always been a tricky subject: how do you know when a PR campaign has been successful? Intent on finding the Holy Grail of effective PR e...
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Your name in lights...

17/10/2017
Increase your chances of getting your story published in print and online
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GDPR: Don't get caught out

27/09/2017
GDPR will come into effect from 25th  May 2018 - are you ready?
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The importance of great content

04/09/2017
Martin Oates from pixelbuilders explains why great website content is so important.
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Five things we learned at SearchLeeds - part two

25/07/2017
What's the next big thing in digital?
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Challenge accepted!

28/06/2017
Despite torrential rain, we completed the York Cares Big Community Challenge.
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Five things we learned at SearchLeeds - part one

28/06/2017

It was a brilliant and educational day, and we came away with a tonne of new knowledge to apply to the work we do for our clients

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The press release is dead. Long live the press release!

31/05/2017
Back in the ‘one way communication’ era, before the emergence of the digital world, press releases were the main tool used to engage wi...
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Why a well-built website is your most powerful PR tool

28/04/2017
A well-written website is your ultimate tool for converting leads.
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What’s an effective paid, owned and earned (POE) media strategy?

28/04/2017
What do we mean by each of these three categories and which is the most effective to utilise in an ever increasingly digital-centric media landscap...
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Made to measure

29/03/2017
Our review of the 2017 PR Analytics event.
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Don't be fooled by fake news

29/03/2017
Here we explore why fake news has suddenly become such a significant phenomenon and put forward recommendations for addressing the threat to your b...
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Top tips for an effective PR and link building strategy

28/02/2017
Here are our top tips for undertaking an effective PR and link building strategy
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Three things I've learned in my first year at Partners

24/01/2017
Senior account executive Annis Cordy tells us the three most important things she’s learned in her first year,
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Three digital trends for 2017

24/01/2017
Three digital trends we expect to see emerging this year…
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A short story about an apple, pink slime and a Facebook conversation or two [hundred thousand]…

28/11/2016
A review of the latest CIPR conference
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Toasting the Yorkshire beer scene with Brewtown

28/11/2016
Partners successfully launches Brewtown
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Top tips for using Twitter to build brand awareness

28/11/2016
Top tips for using Twitter to build brand awareness
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Hop on board

28/10/2016
We were whisked out of the office for an afternoon and treated to a tour of some of North Yorkshire’s newest and most innovative breweries th...
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When clients stop making you tea

11/08/2016
Arriving at a client’s office for a meeting recently, we were greeted with: “Help yourself to a cuppa, you know where the kitchen i...
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Five things we learned at the SearchLeeds conference

29/07/2016
Our resident digital geek Annis attended the SearchLeeds conference to find out more about current trends in digital marketing
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Baker Small: a cautionary tale of Twitter

29/06/2016
Here’s why even swift crisis action couldn’t save the Baker Small legal team from the public relations nightmare they created for t...
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What's in a name?

26/05/2016
Earlier this month, the Natural Environment Research Council (NERC) announced its decision not to name its newest polar research ship Boaty McBoatf...
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Will changes mean more witter on Twitter?

26/05/2016
Twitter has long been defined by its 140-character Tweet limit, forcing users to be concise and creative in their copy. Now this looks set to chang...
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Google has implemented a new penalty – and it could affect you

22/04/2016
It’s been a while since Google introduced a new penalty system, but last weekend the search giant announced its crackdown on what it calls &l...
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Have newspapers had their day?

23/03/2016
As other newspapers watch their reader numbers fall, Trinity Media took the brave – or foolish? – step and launched a daily newspaper T...
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Crafting content

23/03/2016
High five to the Read more
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“But how do I know if my PR campaign was a success?” – a guide to digital PR metrics

19/02/2016
So, how can Google Analytics help you measure the success of your campaign in a digital world?
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Why reputation management should be at the top of your priority list

26/01/2016
Having robust strategies in place for handling bad press or minimising the risk of damaging errors can be the crucial factor in your business makin...
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Reputation matters

23/11/2015
Your reputation with all stakeholders matters.
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Three reasons why digital PR and SEO can be great bedfellows

20/11/2015
Three reasons why digital PR and SEO are mutually beneficial strands of your marketing strategy
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10 content ideas for Twitter

21/10/2015
Here are 10 ideas for creating relevant content for your Twitter campaign
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Working Girl in 2015

14/09/2015
A rainy Sunday afternoon provided the perfect excuse for a bit of feel-good film viewing with the 1988 classic, Working Girl, where mistaken identi...
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10 top tips for modern PR

14/09/2015
The worlds of marketing and communications have shifted dramatically in recent years – and the speed of change is hotting up.  It can be...
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Why mood matters more than demographics

24/07/2015
We listened to a fascinating webinar recently from Fospha, a tech company who make software that allows you to understand customer behaviour and in...
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Five reasons to enter awards

24/06/2015
There’s nothing quite like being presented with an award for business, innovation, customer service, staff development or your commitment to ...
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Four reasons why PR people are always the bridesmaid

21/05/2015
At Partners, we’re used to not taking the spotlight. Here are four reasons why we’re always the bridesmaid, and never the bride…
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Charity challenge and a social media explosion

27/04/2015
What looked like a straightforward sponsorship story last week turned into a two-day social media explosion.
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Pitch perfect: Gary Verity at York St John

25/02/2015
Welcome to Yorkshire's Gary Verity explains that a winning bid must pay attention to the detail.
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What happens when you Google yourself?

25/02/2015
How tightly do you - and can you - control the content that appears online about you?
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Make me into a "thought leader"

18/12/2014
There’s a real desire among business owners to be perceived as “thought leaders” – to become the trusted go to people or or...
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10 steps to better blogging

20/10/2014
If you’re busy running a business, chances are you’re wondering if blogging is really worth the time and effort. The short answer is a ...
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My agency doesn't understand me

12/09/2014
Here are our top tips to help you get the most from your PR agency
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An A-Z guide to our services - Part three

12/09/2014
Part three provides a list of services from R to Z
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Busting some popular PR myths

18/08/2014
The more people we speak to about media relations, the more we discover some commonly recurring themes and beliefs people have about the way things...
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An A-Z guide to our services - Part two

18/08/2014
Part two provides a list of services from H to Q
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An A-Z guide to our services - Part one

14/07/2014
Part one provides a list of services from A to G
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A blog about blogging

08/07/2014
You should write a blog, you know. Everyone’s doing it. It’s dead easy. And it really helps with search engine optimisation. If you get...
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The art of storytelling

08/06/2014
So you’ve decided to “do some PR” and tell your story – but what does that mean nowadays? We often hear that PR is dead or ...
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20 ways to generate more business

21/05/2014
Nick Bramley is one of the North’s leading sales and business development practitioners and service providers. Take a look at his 20 ways to ...
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Internal communications: Are your staff ready to listen to what you’re saying?

24/04/2014
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How to write great sales copy

24/04/2014
If you’re trying to sell something to somebody then they need to know, sharpish, exactly what’s in it for them. You need attention-grab...
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What's in a brief?

14/03/2014
A decent brief is the foundation on which agencies can build a successful PR campaign. Get the foundations right, and the campaign has a greater ch...
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"I ran an ad once..."

11/02/2014
Advertising and direct marketing often get a bashing. “I ran an ad once,” people say. “Got nothing from it. Not a thing.”
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Scampi tails and retirement homes

28/01/2014
It was an email entitled ‘scampi tails’ which prompted the writing of this blog about e-marketing.
It was a huge source of amuse...
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SEO is dead; long live quality content

07/01/2014
It’s less and less about ‘behind the scenes’ SEO techniques and more and more about the quality of content and the levels of genu...
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How can your business tell the world something important?

09/10/2013
Who would have thought the humble house brick had such a story to tell?
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Negative PR coverage = bad. Positive PR coverage = ?

26/07/2013
The return on investment from PR can often be difficult to quantify. But if you don’t believe you need a PR campaign – and specifically...
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10 golden rules for effective email marketing

09/07/2013
Email marketing, when done well, can be a very cost-effective way of reaching your target audience. It can help you to build and maintain good rela...
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What could be your firm’s ‘horsemeat in burgers’ scandal?

03/06/2013
The damage caused to the meat industry earlier this year by the horsemeat in burgers scandal will take many years to repair. Download our Crisis Ma...
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Why news releases are no longer just for the media

28/05/2013

News releases are just one small part of what PR's all about. The outcome of writing a press release isn't just about seeing it appea...

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Who really buys your products or services?

28/05/2013
When it comes to promoting a product or service, it’s worth reminding yourself who it is that you’re marketing to.  Do you know bo...
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Why does Coca-Cola still advertise?

26/03/2013
Surely everyone knows what Coca-Cola is, don’t they?  If you popped out onto the street now and asked ten people “What’s Coc...
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Mind-opening PR

07/03/2013
We’ve found ourselves in some unusual places over our 25-year history; none more so than an abattoir and, yesterday, a prison.
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Five reasons not to hire a PR firm

15/02/2013
If any of these five statements apply to you, don’t hire a PR firm.
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Why mystify SEO? Search me…

26/11/2012
Although it could be said that if you ask 10 SEO experts one question you’ll get 10 different answers, what has become crystal clear is the i...
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PR consultants can make great tax advisers. Really?

26/11/2012
The recent enquiries by MPs into the tax affairs of some of the world’s largest businesses thrusts "corporate social responsibility"...
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The perfect match

17/10/2012

With a name like Partners, it’s no surprise that every once in a while we get an enquiry from someone who thinks we’re a dating a...

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Ten top tips for tip top tweeting

17/10/2012
Once you’ve got the measure of tweets, Twitpics and Bit.ly, and you know your RTs from your FFs, how do you get the most out of Twitter?
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Do you have brand apostles or brand hostages?

18/09/2012
Reputation is nowhere near the top of the priority list for a lot of organisations. But look at someone who's doing it well, and the benefits a...
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Does sponsorship work

03/09/2012
If you don’t have mega bucks and you’re not an established brand, how do you make sponsorship work for you?
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It’s good to talk…or are we all too busy texting?

18/07/2012
The summer surveys have arrived with a vengeance in news bulletins this week. I doubt it will take the heat off G4S, but it does give us a few othe...
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Could a Panda and a Penguin be affecting your business?

09/07/2012
If you don’t keep a close eye on your website’s Google ranking, you’d be well advised to take a look ASAP. If you do, have you no...
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“It takes years to build a good reputation…”

26/06/2012
…and seconds to destroy it.
 
We’ve all heard the saying, and the talk in the PR world this week (as well as much, ...
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"So, tell me about your day..."

22/05/2012
This phrase has taken on a whole new meaning since the arrival of social networks. And it was a particularly spectacular example that got me thinki...
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Is 'sparkling water' news the future for newspapers?

24/04/2012
Last week brought us a rare opportunity to share the stage at an international PR conference with the managing and digital editor of Italian newspa...
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Share and share alike

16/03/2012
We’re taught from a young age that sharing is good. So why is it that as we grow up and move into world of business, so many people are reluc...
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How to stop your business being the dull after dinner speaker

14/03/2012
This week, at the annual Chamber of Commerce dinner, I had the pleasure of hearing Gyles Brandreth give the after dinner speech. If you haven&rsquo...
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