Karen Tinkler, director of York-based PR and communications firm The Partners Group, has been appointed to chair the International Public Relations Team (IPRTeam
) global PR network.
was established in 2001 and has a membership comprising independent PR and communications agencies in 11 countries across five continents. The Partners Group has been the sole UK representative since 2002, and Karen chaired the network between 2009 and 2012. She was invited to revisit her role this year to drive the next stage in the group’s growth and development.
She says, “IPRTeam was created to give SMEs access to global publicity support through a network of like-minded, independent agencies around the world. Through the network, clients can retain a close working relationship with an agency they know and trust in their home country, working in their native language, whilst benefiting from local knowledge and experience from around the world.
“It’s a great concept, and it works very well in practice. The team here at Partners has run campaigns with network partners to support our clients at international trade shows and help them launch new products into new overseas markets. We’ve also worked with the IPRTeam partner in Australia to promote the annual Vivid Sydney festival of light, music and ideas here in the UK.
“Giving clients access to genuine on the ground knowledge and experience in their target markets is invaluable, and we plan to extend the network membership to provide coverage in additional countries. This will allow IPRTeam members to support even more clients with international publicity requirements.”