Our Social Media Essentials
workshop gives your business the perfect introduction to the marketing potential of the most popular platforms, delivering knowledge that can be put to immediate use by social media novices and regular users alike.
Social Media Essentials combines strategy with practical tips and advice on using the networks that are right for your business, giving you an overview of how all the major sites can work together to help you market your business online – and showing you practical ways of doing it.
The workshop looks at Facebook, LinkedIn, Twitter, YouTube, Pinterest and blogs, evaluating which are most relevant to your business and giving you a feel for the time input required to make each one work for you.
We’ll discuss the pros and cons of each of the key networks; give you expert tips on how to find, engage and convert your target audiences, helping you put together the jigsaw and come up with a plan of action that will work for you.
We tailor the content to your business, sector and organisational aims. We don’t deliver the same workshop twice; you’ll receive bespoke training that is based on pre-course research in your area of business.
It’s a myth that everyone should be using every social network. Social Media Essentials helps you cut to the chase, decide which networks are right for you and develop a plan of action that means you won’t waste time on social networks that won’t add value to your business.
Essentials workshop content
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Establishing your goals – and looking at how social media can help you achieve them
An introduction to the main social media channels
Site-by-site training – demonstrations of relevant channels
The ground rules: the major dos and don'ts of social media in business
Finding and targeting your audience on different platforms
Tips, tricks and expert insights on using and building your brand on different platforms
Creating new customers and keeping them
Social media etiquette