"The quality of the content was superb from the word go."

Dynamic Networks Group

 
 
 
 

The brief

The Dynamic Networks Group website sits at the heart of the fast growing company’s marketing strategy. When the team decided to overhaul the existing site, they brought us in to work alongside their marketing manager and the web development team at pixelbuilders to make sure that the new site design and build went smoothly and hit its go live deadline.
Dynamic Group website
 

The campaign

We worked with Dynamic and the pixelbuilders team from the outset to make sure everyone in the project team was clear on the new site’s purpose, structure, design and messaging, as well as the timescales for the build. Then, armed with a site map, page layouts and keyword lists, we set about crafting content for the 40+ page site that would support the overall user experience, engage visitors, make sure they stick around to see what the site has to offer and get what they’re looking for.
 
The new site design created opportunities for short, punchy sections of copy – jargon-free, of course – that allow the group’s personality to shine through and draw people in to learn more. Throughout the project we were also treading that fine line between the need to include keywords to support SEO with the need to reflect the Dynamic voice across the site and make sure the finished copy appeals to humans just as much as Google’s spiders.

The results

It’s always a great feeling when a client replies to your first draft with the words “We love it.” We can’t really ask for more than that!
 
And the site went live - bang on schedule - in August, to plenty of positive feedback from the Dynamic team, clients, suppliers and partners. The immediate impact since go live has been an increase in all of the key website metrics, but that doesn’t mean we’ll take our eye off the ball. We’ll be part of the team watching the stats like a hawk to make sure that the copy continues to do its job in helping the site perform.
 
Annabel Walker, Dynamic Networks Group marketing manager, says: “Partners know our business inside out, and know exactly how to articulate what we do in ways that will resonate with the right people. They’ve done a fantastic job on the website content. Overseeing the design and build of a brand new site is a lot to take on, and having Partners on board really helped things run smoothly. They hit every deadline, and the quality of the content was superb from the word go, which made my life so much easier!”

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