"The Partners Group has taken our brand to the next level and helped my business achieve at least 25% growth every year. "

Morley Glass & Glazing

 
 
 
 

The brief

Sealed unit manufacturer Morley Glass & Glazing has developed a 75% market share of UK sales for Italian engineered ScreenLine integral blinds (blinds fitted inside double glazed sealed units), as a result of working with The Partners Group for three years.

The company has sustained 25% year-on-year annual growth of integral blinds due to an effective marketing campaign, excellent business leadership and a unique 10 day delivery schedule.

Morley Glass & Glazing’s original brief to Partners was to reinvigorate its trade advertising which subsequently developed into a fully integrated marketing communications campaign to build brand awareness, ensure brand consistency and deliver increased sales of sealed units featuring integral blinds.
Morley Glass & Glazing
 

The campaign

A fully integrated marketing communications campaign comprises social media and trade media relations, creative advertising concepts, email marketing and literature design. Focusing on the unique 10 day lead times, Partners has helped to raise awareness of the speedy availability of integral blinds, which are particularly popular for use in bi-fold and sliding doors as well as residential and commercial windows, doors and internal glass partition walls.

The results

Ian Short, managing director at Morley Glass & Glazing says: “Partners helped me to develop a more targeted programme of activity. What sets them apart from other PR companies is that they took the time and patience to understand my company and our industry in order to give me the best marketing and support for the budget.

“The Partners Group has taken our brand to the next level and helped my business achieve at least 25% growth every year. We don’t employ sales people so we rely on the marketing activity to generate sales leads and build brand awareness – and it has been extremely effective.  They are an awesome team: proactive, creative, professional and a pleasure to work with.”

Morley Glass & Glazing is the UK’s largest manufacturer of sealed units with integral blinds inside, recently investing in a £1 million move to new premises, fully equipped to support further growth.

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