Pearce Bottomley is a multi award-winning Yorkshire-based architectural practice, focused on creating a sense of place for people.
Those people include school children and staff, medical staff and their patients, congregations and homeowners as well as people who have no home.
Members of the senior team contacted us to see if we could help them identify and encapsulate what the firm stands for, and pull together the team’s ad hoc communications activities into a cohesive, consistent marketing programme focused on achieving the firm’s growth goals.
We ran a Pathfinder with the Pearce Bottomley team, which was split over a series of sessions. We explored in detail what sets Pearce Bottomley apart from the crowd; identified the broad-ranging target audiences for different areas of the practice’s work; and developed messaging that would resonate with those audiences.
The sessions were dubbed “the marketing club”, creating space and time for key members of the team to step outside their day jobs and think creatively about new ways of marketing the practice, with objective input and guidance from someone who understood their industry.
Through the Pathfinder process, the Pearce Bottomley team implemented a brand refresh, revamped their website and office space to reflect the new branding, created a set of client-focused literature based around each of the core practice areas and produced a series of new promotional materials based around their USPs.
The practice manager said: “Partners are great to work with; they listen to your ideas and help you put them into practice.”
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