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if (count>=14 && count<=25)
{alertWindow.document.write(" You scored "+count+" Hmmm. You obviously spend so much time running your business that marketing communications has slipped right down the priority list. Or perhaps you don't really believe it can be a valuable business tool, creating a better understanding between your company and its customer base? A good place to start - or restart - would be a communications audit, where you look at what you have in the way of marketing materials, and how well they work for you. Next, set a realistic budget, plan who you need to reach and with what messages and then - be honest! Can you really allocate the resources in-house to get the job done, or could you benefit from external specialist planning and implementation skills. If it's the latter, we'd love to help you get started! ")}; if (count>=26 && count<=37) {alertWindow.document.write("You scored "+count+" So you have given some thought to marketing communications, but there are still gaps in your armoury. Your marketing materials serve you best if they are up-to-date and in line with your business objectives, so perhaps its time for a review and some fresh ideas. Initial consultations with many agencies (including us) are often free, and properly planned and executed design and PR work can be a very worthwhile investment. Perhaps it's time you made a call for some help? ")}; if (count>=38 && count<=49) {alertWindow.document.write("You scored "+count+" An impressive score! Clearly you care about the impression your organisation makes in the marketplace, and you are working to control and get the best from it. But nobody's perfect. The key is not to take what you have achieved already for granted, but to keep refreshing and refocusing your marketing activity. Check that in addition to the basics, which communicate your messages to external audiences, you have not ignored crisis communications strategies or internal relations - often these are put on the backburner and only addressed when the need arises (when really it's too late). Nor should you ignore the gloss that designed items such as attractive display or sales presentation materials can provide. Such things need not be expensive, and could help to round out your corporate image. ")}; if (count>=50) {alertWindow.document.write("You scored "+count+" Congratulations! You obviously pay close attention to your marketing communications. Now you need to keep up the good work. Remember that messages change as organisations develop, so keep reviewing PR and designed materials regularly to ensure they remain relevant and up to date. Schedule your next communications audit now, and don't forget that an outsider's view (either on a consultancy or implementional level) can often shed new light. ")}; alertWindow.document.write(" |