A visit from the founder of an international PR practitioners' consortium officially welcomed York-based marketing communications consultancy, The Partners Group, as its UK partner.

As the sole UK representative of the International Public Relations Team (IPRTeam), The Partners Group can now offer clients a truly global service.

IPRTeam is a partnership of independent public relations consultants whose members work together to share professional experience and 'sharp end' knowledge to develop effective global communications campaigns for clients throughout the world.

Communicating via a customised intranet, and with members throughout Europe, the USA, Australia and Africa including Canada, Lithuania, South Africa, Argentina and now the UK, IPRTeam can provide local knowledge of media systems, cultures, languages and economic and political environments in over 14 countries.

German PR consultant Matthias H. Gerwien founded the team in May this year to help small and medium sized businesses capitalise on the opportunities provided by globalisation. His aim was to focus on the importance of local knowledge, combining local communication experts into one international team to provide this knowledge worldwide.

Said Matthias, "Already IPRTeam is proving successful, with global projects co-ordinated through relevant international partners, allowing clients to benefit from local knowledge and experience without the need for extensive travel or loss of project control. I am delighted to welcome The Partners Group on board and look forward to their role in the continued success of the team."

Hugh Venables, managing director of The Partners Group, added, "It no longer follows that UK-based companies only market themselves in their home country. Many of our clients operate internationally, with some in the throes of launching global operations, all of which require effective communications programmes in new or emerging markets."

"Through the IPRTeam network, our clients can retain a close working relationship with an agency they know and trust in their home country, working in their native language, whilst benefiting from valuable local knowledge from around the world."

The Partners Group specialises in the provision of fully integrated marketing communications programmes to organisations in the construction, property, housing, manufacturing, education and professional services sectors.

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