York PR firm, The Partners Group, has been appointed by Business Link York and North Yorkshire to manage its ongoing corporate PR programme.

Partners won the account in a competitive pitch. Over the next twelve months, the campaign will build on current awareness of Business Link amongst North Yorkshire businesses, showing how they can benefit from the wealth of support services available to them.

The appointment follows a series of new business wins for the York agency that will generate more than £100,000 in fees.

They include the award of contracts from national hotel group Macdonald Hotels and Resorts Ltd to handle PR activity for its Yorkshire, North East and Lake District hotels, and Doncaster-based special needs bathing and showering equipment manufacturer, Eurocare Showers, who have appointed Partners to manage an integrated campaign targeting local authorities nationwide.

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