york firms go one step beyond |
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Two York firms have joined forces and fought off national competition to deliver a technology event for Birmingham City Council. Event management firm Tailormade Conference Management (TCM) teamed up with PR agency, The Partners Group, to pitch for the delivery and promotion of Beyond 2010, which takes place in Birmingham in October. The event will demonstrate the potential for digital technology to help deliver wider access to better public services at lower cost. TCM brought Partners into the pitch on the strength of the ongoing PR support Partners has delivered for Venturefest Yorkshire since the one-day event for science and technology entrepreneurs first came to the region in 2004. Tailormade MD Chris Wilson, who also leads the Venturefest Yorkshire event delivery team, says it was this ‘joined up’ approach and track record of successful collaboration that won the Beyond 2010 tender: “Bringing Partners into the bid process meant that we could meet both the event delivery and promotion elements of the brief,” he says. “That’s not something every event management company can offer, and when you combine it with our track record of working together on Venturefest, it gave us a strong competitive edge. “Partners’ input has consistently delivered a great return for Venturefest. This year alone the campaign gave us a 160% return on investment, placed information about the event in front of 2.75 million people and helped attract 2,000 delegates in February.” Partners director Karen Nixon adds, “We’re seeing more and more collaborations like this, where specialists combine to create powerful teams with the strength in depth to deliver a fantastic service for clients. We really enjoy working with Chris and his team, and we’re looking forward to delivering a fantastic event in Birmingham in October.” |
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