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how effective is your marketing communications?

Is your company firing on all cylinders when it comes to marketing communications?

Take our five minute online test to assess where you stand.

For each question, select the answer which best reflects your company's situation. At the end of the questionnaire click the button marked "How did I do?" to receive your online assessment.

Take the test!

Question: 1/14

	Our corporate identity is consistently used on all marketing materials. We have an ID manual, and use it.
	Our materials are all over the place when it comes to style. If we have a corporate ID manual, I've never seen it.
	We are quite good at using the logo, but the style of our marketing communications materials differs across the organisation.
	I haven't looked at all our materials together recently, so I don't know whether our ID is consistently used.

Question: 2/14

	There's no point in us tracking coverage because we never get a mention.
	I have a pretty good idea of how we are presented in the media. We do track coverage.
	I have a clear idea of how my organisation is presented in the media. I read the press cuttings and analyse messages on a regular basis.
	I'm not sure what people are saying about us. We don't read for coverage.

Question: 3/14

	We have a database. I'm not sure how good it is, but we do use it for mailings.
	We have a database, but it's so outdated we hardly ever use it.
	I'm sure the information exists somewhere, but it would take some pulling together.
	We have a good database of clients and prospects, regularly check the info for accuracy, and use the database frequently for marketing purposes

Question: 4/14

	We use our corporate literature frequently. It represents us well, so it's an important marketing tool.
	We don't use our corporate literature much. To be honest, its puts people off more than it attracts them.
	I wish we had some corporate literature to use.
	We use our corporate literature quite often. It doesn't suit all occasions though, so we are selective with it.

Question: 5/14

	We have a web site, but it's little more than a name and address. It doesn't say much about us.
	We prepared our web site as carefully as if it were printed literature, and we update it regularly.
	What web site?
	We have a web site. It's not bad, but it needs updating.

Question: 6/14

	We do respond to reader enquiries from our editorial and advertising campaigns, when we have the time, although we could do more to monitor them.
	As we don't do any advertising or PR, we don't get any reader enquiries.
	I couldn't tell you what happens to our reader enquiries.
	Any reader enquiries from our editorial and advertising campaigns are dealt with promptly. We monitor enquiries.

Question: 7/14

	The information in our literature is mostly up-to-date, but we have moved on a bit since it was last produced.
	The information in our literature is bang up-to-date, and the pictures are all recent and relevant.
	I wish we had some printed literature to get out-dated!
	The information in our literature is pretty out of date. I often can't send it out without "explaining away" some of the contents.

Question: 8/14

	I use the media proactively, in a regular and consistent way, and we get coverage.
	I react to the media. I'll give a comment if they contact me, but I don't call them.
	I use the media proactively - when I have the time to do it - and we get coverage.
	I send stuff to the press, but that's the last I hear of it.

Question: 9/14

	I've never thought about crisis communications. Hopefully, if something goes wrong, we'd muddle through.
	We have a crisis communications protocol. It's in a file somewhere. If contacted by the press in a disaster, I'm not sure how others would react.
	We don't have a crisis communications plan. In a disaster, I just hope the switchboard would put the press through to someone who could cope.
	We have a crisis communications strategy in place, and key personnel have a copy. If there was a disaster tomorrow, we could minimize damaging messages in the press.

Question: 10/14

	Advertising is a luxury we can't afford.
	I let my PR carry the weight of my publicity.
	We use targeted advertising as part of our marketing mix.
	We use advertising, but it's a while since we reviewed what it says and where it says it.

Question: 11/14

	We do a lot of stuff, but we tend to do things when we think of them.
	I have a marketing plan. I'm not sure that the emphasis is right.
	My marketing communications strategy reflects my business objectives.
	We don't really do much by way of marketing communications, so we don't need a plan.

Question: 12/14

	The last customer event we had was a great success.
	Next time we do a customer event, we'll plan it better and in more time.
	Customers can come when they want, but we've never done any special presentations.
	We just don't have the time to do that kind of thing.

Question: 13/14

	The display materials in our offices are a bit out of date now, but at least they're there.
	I must get someone to look at that reception!
	We don't have any corporate display materials, but we do have stuff on the walls.
	The display materials in our reception/visitor areas promote a good image of the business and our activities.

Question: 14/14

	We have some exhibition material, but it's a bit out of date.
	We attend key industry exhibitions, and have exhibition/seminar material for smaller seminars/meetings.
	We should do more seminar/conference type stuff.
	We do have exhibition material, but we never use it.

How did I do?