Partners Leisure has worked with clients including; Crich Tramway Village (Home of the National Tramway Museum), English Heritage, Macdonald Hotels & Resorts, National Railway Museum (Flying Scotsman), Prudom House Restaurant and B&B, York Archaeological Trust (Jorvik Viking Centre, ARC, Barley Hall), York Maze, York Tourism Bureau.

Our work for York Maze won the York Tourism Bureau marketing campaign of the year award two years running in 2005 and 2006. Our marketing activity for Crich Tramway Village won the East Midlands Tourism marketing excellence award in 2006.

Our work includes:

Partners Leisure undertook a back-to-basics analysis of York Maze's market and produced a marketing strategy and communications plan. Using tactical promotions, advertising through local radio and a hard-hitting PR campaign, York Maze's visitor numbers more than doubled. We have now produced a TV advert for York Maze which has helped deliver another significant lift in visitors. Partners Leisure's work for York Maze won the York Tourism Bureau 'marketing campaign of the year' award in 2005 and 2006.

Partners Leisure manages PR for English Heritage's castles and historic houses across the East Midlands. Securing high profile media coverage for the events programme, everything from jousting knights to Shakespeare at the castle, is core to the campaign. Between events, media exposure for the properties is maintained with creative storylines on staff, visitors and the buildings themselves.

Crich Tramway Village were looking for a fresh marketing approach to revitalise a static market. Partners Leisure produced a new TV advertisement and booked a cost effective regional campaign. The brand building campaign is supported with event specific targeted communications and promotions using local radio and press. Partners Leisure provides marketing consultancy, visitor surveys, advertising and public relations activity. The campaign resulted in a 40% increase in visitors over two years, and won the East Midlands Tourism 'marketing campaign of the year' award in 2006.

The National Railway Museum appointed Partners Leisure to handle the communications for the Flying Scotsman summer runs from York to Scarborough. A combined campaign using: PR, direct mail, print, and web marketing was developed to target families in the North, tourists in the region, as well as groups and corporate contacts. Partners Leisure was able to negotiate support from a number of rail operators for on-station leaflets and posters. The campaign resulted in a sell-out season with over 16,000 tickets sold.

Working on behalf of York Tourism Bureau to manage the development of The York Pass, a visitor pass to the tourist attractions in and around York. Negotiations brought together over 30 attractions in a way that had never been achieved before. The launch event and PR was also managed by David Leon who continues to co-ordinate the bi-annual review of the 30+ participating attractions as well as retailers, restaurants and service providers.

Partners Leisure has been successfully raising the profile of the Macdonald Hotels brand across its range of unique four-star hotels in Yorkshire, the North East and the Lake District. Each property is well known and respected in their markets and each has its stories to tell. By using our network of media contacts Partners Leisure has been able to secure feature articles, reader offers, competitions and coverage for many creative news stories. This has resulted in extensive coverage for the Macdonald Hotels brand in key regional newspapers and magazines.