Blog
Contact Us
Resources
Search:
01904 610077
Home
About us
Jobs
Office to let
Privacy statement
Community
Terms of business
Our team
Our services
Partners Pathfinder
PR services
Marketing services
Digital services
Crisis communications
International PR
Workshops
Social Media Essentials
What is News?
Services A to Z
Our sectors
Business sales & acquisitions
Food and drink
Hotel and leisure
Legal
Manufacturing
Professional services
Property and construction
Regional B2B PR
Our work
BTTG centenary celebrations
JM Glendinning Group
Dynamic Networks Group
Morley Glass & Glazing
Glassolutions
ROCOL
Caddick Construction
Saint-Gobain Glass
Select Bag Sealers
The York Dungeon
The Technology Group
York Business Week 2018
York Cares
York Mind
York St John University
FERA
Park Inn York
Florit Brooke
Collaborative Family Law Week
Dynamic Group website
Pro-Development
NewlyWeds Foods
S Harrison Group
CMS Window Systems
RHS Eco Learning Centre
York Investors LLP
Venturefest
Jorvik Viking Festival
Bishy Brew
New Home Finder launch
Pearce Bottomley
Vivid Sydney
VS-1 Glassolutions
News
News
Blog
Newsletters
Contact Us
It's easy to circulate 'tap water' news free of charge, but how can newspapers make that financially sustainable in the longer term?
Is 'sparkling water' news the future for newspapers?
Last week brought us a rare opportunity to share the stage at an international PR conference with the managing and digital editor of Italian newspaper, La Stampa.
The discussion topic was 'networks', but conversation soon turned to the future of the newspaper.
In a week that has seen two predominantly online news sites win Pulitzer prizes, a leading UK publisher switch many of its daily titles to weeklies, and as more and more people first see a breaking news story on social networking sites, newspapers are striving to keep pace, manage the shift from print to online and embrace new ways of engaging with readers.
Crucially, they are also striving to find a sustainable means of funding that shift that will allow them to maintain Pulitzer quality reporting.
La Stampa's Marco Bardazzi likened newspapers' current situation to the idea that tap water is ok, but when people want something better they’re happy to pay for sparkling water.
It's easy to circulate 'tap water' news free of charge, but how can newspapers make that financially sustainable in the longer term?
Retaining some content as 'sparkling water' news, which readers are prepared to pay for (aka paywalls) is one option, and one that many newspapers are implementing.
The challenge is making that sustainable when there is so much free content available, and when more and more people are happy to read a story written from the perspective of a blogger or a tweeter, not necessarily a journalist.
So what's the future for the newspaper?
Will we see paywalls on the rise, or will more print media seek to emulate the success of the online-only regional BusinessDesk.com sites, which give readers free access to content by developing the credibility that attracts regular advertisers?
What do you think? We'd love to hear your views.
Tweet
Back to blog
The Partners Group
The Partners Group
Subscribe to our blog
Register your email address to receive our latest blog updates direct to your inbox
Recent posts
Give yourself the gift of confidence in 2021
How a robust PR strategy can support future growth
LinkedIn rolls out major redesign
Time to evolve your communications approach?
Lessons from our first virtual exhibition
Blog Categories
All Posts
Advertising(4)
Content marketing(44)
Copywriting(8)
Corporate Social Responsibility(8)
Crisis communications(19)
E-marketing(9)
Internal communications(7)
Marketing(77)
Media relations(47)
PR(93)
SEO(32)
Social media(50)
Sponsorship(3)
Websites(38)
Blog RSS Feed
RSS
Comments
Blog post currently doesn't have any comments.
Leave comment
Name:
E-mail:
Comments:
Contact
105 The Mount, York YO24 1GY
+44 1904 610077
Calls to our company, including any of our representatives whether on landline or mobile may be recorded for security, training and monitoring purposes.
Twitter:
@PartnersYork
LinkedIn:
Partners-PR-Ltd
Facebook:
PartnersYork
Partners PR Ltd Registration No: 2245362 England
by pixelbuilders.com |
Digital Agency