Certainty: the best perk you can offer your teams right now 26/03/2021 Forget ping pong tables and coffee machines. As we recover from the impact of the pandemic, we need to offer employees a slightly less sexy benefit... Read more The Partners Group The Partners Group
Keeping the love alive with your agency 04/03/2021 Faster than we could inhale the last chocolate in the box, Valentine’s Day has been and gone. But has the love gone with it? Read more The Partners Group The Partners Group
What a difference a year makes 24/02/2021 Lessons learned from a year as National Chair of Women in Property Read more The Partners Group The Partners Group
Why you should never overlook your ‘employer brand' 23/02/2021 We often frame branding in the context of the service we offer prospective customers. But what about prospective employees? Read more The Partners Group The Partners Group
Bring your human to work 17/02/2021 Seeing each other in our ‘natural habitats’ on video calls has been one of the better things to come out of lockdown. Read more The Partners Group The Partners Group
How to find an agency you’ll love forever 11/02/2021 As couples scrabble around to order their Valentine’s Day treats, we’re thinking about another kind of relationship. Read more The Partners Group The Partners Group
Six PR trends for 2021 28/01/2021 Investment in research, the value of data, and the acceptance of more rough and ready video footage were some of the trends identified at the PRCA ... Read more The Partners Group The Partners Group
Give yourself the gift of confidence in 2021 15/12/2020 If you haven’t heard of our Partners Pathfinder workshop before, now might be the perfect time to find out more. Read more The Partners Group The Partners Group
How a robust PR strategy can support future growth 20/10/2020 Here are some of the things growing companies should be considering from a communications perspective to make sure their PR strategy is robust and ... Read more The Partners Group The Partners Group
LinkedIn rolls out major redesign 19/10/2020 What can we expect to see from LinkedIn’s recent updates? Read more The Partners Group The Partners Group
Time to evolve your communications approach? 29/09/2020 In the week that Sir David Attenborough says “Hello Instagram” for the first time, we take a look at how identifying the right communic... Read more The Partners Group The Partners Group
Lessons from our first virtual exhibition 29/09/2020 How to make the most of virtual exhibitions. Read more The Partners Group The Partners Group
The impact of COVID-19 on property PR 28/07/2020 The need for more robust and intelligent PR strategies to help build reputations in a post-COVID world, was one of the key messages at a recent pro... Read more The Partners Group The Partners Group
Media myth-busting 27/07/2020 There are some commonly recurring themes and beliefs people have about the way things work – many of which aren’t true. So we thought w... Read more The Partners Group The Partners Group
Inspiring innovation 29/06/2020 We've been inspired by the business innovation and support that we've seen in recent months, and thought we'd share the experiences of ... Read more The Partners Group The Partners Group
Look for the good in a time of crisis 29/06/2020 How do you want your business to be thought of when the Covid-19 crisis is over? Read more The Partners Group The Partners Group
Carry on communicating 24/06/2020 Here are 10 tips for effective communication as we start move out of lockdown. Read more The Partners Group The Partners Group
You don’t know what you’ve got till it’s gone 28/05/2020 We're hearing from people who are regretting decisions they made back in March to cut publicity budgets. Read more The Partners Group The Partners Group
The F word 28/05/2020 Read our 10 tips for communicating effectively with people as you bring them out of furlough. Read more The Partners Group The Partners Group
Free guide to media relations during COVID-19 28/04/2020 Download your free guide to media relations during the COVID-19 crisis Read more The Partners Group The Partners Group
Media insights from the Yorkshire Post 28/04/2020 Greg Wright, Yorkshire Post deputy business editor, shares his Covid-19 media insights. Read more The Partners Group The Partners Group
Getting the most out of Facebook advertising 22/04/2020 Read our top tips, including the best advertising options, targeting the right audience and how to get the most out of your budget and adverts. Read more The Partners Group The Partners Group
It's still good to talk 26/03/2020 So much has changed, so quickly, and it’s time to rethink your communications plan. Read more The Partners Group The Partners Group
Better together 26/03/2020 From muted microphones and shadowy faces to wandering children and animals, here's what we've learned from week one of daily video calls. Read more The Partners Group The Partners Group
Stand out from the crowd with our LinkedIn Guide 25/03/2020 Learn how to create a professional and optimised profile, and grow your network with the right connections. Read more The Partners Group The Partners Group
New Women in Property Chair talks Flexible Working with Property Week Magazine 24/03/2020 Read all about how the new Women in Property chair, Monica Green, is starting her tenure by promoting flexible working. Read more The Partners Group The Partners Group
Facebook: Creating a page, getting started and gaining your first 100 followers 27/02/2020 Find out how to create a Facebook page that will get you noticed and get the ball rolling with our top tips. Read more The Partners Group The Partners Group
A compelling case for case studies 27/02/2020 Case studies are one of the most powerful publicity tools. Find out how to make them work for you. Read more The Partners Group The Partners Group
SEO: The 8 key researching, reviewing and planning tasks that every website needs 28/01/2020 Here are the 8 key SEO researching, reviewing and planning tasks that we recommend every business undertakes. Read more The Partners Group The Partners Group
20 top tips for tip-top PR in 2020 24/01/2020 Here are our 20 top tips for tip-top PR in 2020. Read more The Partners Group The Partners Group
LinkedIn Dos and Don'ts 21/01/2020 LinkedIn allows you to tap into your professional connections and grow your brand through word of mouth but are you using it correctly? Read more The Partners Group The Partners Group
The role of PR in the digital age 18/12/2019 The future of PR in a digital world Read more The Partners Group The Partners Group
How SEO can help your business 20/11/2019 Why you should take the first steps to better Google search rankings and unlock your business potential. Read more The Partners Group The Partners Group
A day in the life 15/10/2019 A day in the life of Karen Tinkler, director, The Partners Group, as featured in the Yorkshire Post. Read more The Partners Group The Partners Group
B2B digital PR strategy: Four key steps to success 26/09/2019 There are four main phases you need to take into consideration when developing your B2B digital PR strategy. Read more The Partners Group The Partners Group
Is your website working hard enough? 24/06/2019 In today’s fast-paced digital world, a website has a key role to play in business success. Get it right, and you could elevate your business ... Read more The Partners Group The Partners Group
Telling your story in a digital world 29/04/2019 Find out what we had to say about telling your story in a digital world at a recent York Professionals event. Read more The Partners Group The Partners Group
Finding your perfect match 26/02/2019 Are you missing out on the benefits of incorporating PR into your recruitment strategy? Read more The Partners Group The Partners Group
Don’t be a rabbit in the headlights 26/10/2018 Top 10 tips to prepare for a broadcast interview Read more The Partners Group The Partners Group
A clear transition 25/09/2018 Read our top tips on getting a new brand off to a flying start Read more The Partners Group The Partners Group
Birthday bonanzas 12/09/2018 We thought it was about time for another post to give you more ideas and inspiration if you have an anniversary approaching. Read more The Partners Group The Partners Group
Five rules of successful client-agency relationships 04/09/2018 Want to know how to get the best work from your agency? Read our five golden rules for successful client-agency relationships. Read more The Partners Group The Partners Group
Shining a light on your vision 24/07/2018 Having a clear vision and articulating it widely gives a business and its stakeholders a clear sense of direction. Read more The Partners Group The Partners Group
Five ways to build a successful email marketing campaign 15/07/2018 Five top tips for effective email marketing Read more The Partners Group The Partners Group
Finding answers at SearchLeeds 2018 26/06/2018 Here's what we discovered at SearchLeeds 2018 Read more The Partners Group The Partners Group
2018 digital trends - and the SME 24/05/2018 Digital trends tend to impact on bigger brands in the consumer world first - but here's how smaller companies in the business to business arena... Read more The Partners Group The Partners Group
What do you remember from 1988? 26/04/2018 Take a trip down memory lane to 1988 to relive some of the year’s biggest events. Read more The Partners Group The Partners Group
What has PR ever done for us? 22/03/2018 By understanding what you want PR to achieve for your business and then telling its story, the right results will follow. Read more The Partners Group The Partners Group
Grammar grouches 22/02/2018 Don't get caught out by bad grammar Read more The Partners Group The Partners Group
How to mark your milestone 29/01/2018 Here are our top five tips on how to make the most of your anniversary: Read more The Partners Group The Partners Group
Why a good story should be the spine of your marketing strategy 25/01/2018 January 27th to February 3rd is National Storytelling Week in the UK – so gather round, everyone, and we’ll tell ... Read more The Partners Group The Partners Group
Twitter’s new 280-character limit: twice the fun, or double the trouble? 30/11/2017 Twitter has rolled out a new maximum tweet length of 280 characters, creating an astonishing divide in user opinion... Read more The Partners Group The Partners Group
Creating business value through effective PR 30/11/2017 Here we look at how PR can help you take your business to the next level and achieve a better value when it’s time to sell. Read more The Partners Group The Partners Group
No more "brothel metrics": this and other advice on effective PR evaluation 27/10/2017 It’s always been a tricky subject: how do you know when a PR campaign has been successful? Intent on finding the Holy Grail of effective PR e... Read more The Partners Group The Partners Group
Your name in lights... 17/10/2017 Increase your chances of getting your story published in print and online Read more The Partners Group The Partners Group
GDPR: Don't get caught out 27/09/2017 GDPR will come into effect from 25th May 2018 - are you ready? Read more The Partners Group The Partners Group
The importance of great content 04/09/2017 Martin Oates from pixelbuilders explains why great website content is so important. Read more The Partners Group The Partners Group
Five things we learned at SearchLeeds - part two 25/07/2017 What's the next big thing in digital? Read more The Partners Group The Partners Group
Challenge accepted! 28/06/2017 Despite torrential rain, we completed the York Cares Big Community Challenge. Read more The Partners Group The Partners Group
Five things we learned at SearchLeeds - part one 28/06/2017 It was a brilliant and educational day, and we came away with a tonne of new knowledge to apply to the work we do for our clients Read more The Partners Group The Partners Group
The press release is dead. Long live the press release! 31/05/2017 Back in the ‘one way communication’ era, before the emergence of the digital world, press releases were the main tool used to engage wi... Read more The Partners Group The Partners Group
Why a well-built website is your most powerful PR tool 28/04/2017 A well-written website is your ultimate tool for converting leads. Read more The Partners Group The Partners Group
What’s an effective paid, owned and earned (POE) media strategy? 28/04/2017 What do we mean by each of these three categories and which is the most effective to utilise in an ever increasingly digital-centric media landscap... Read more The Partners Group The Partners Group
Made to measure 29/03/2017 Our review of the 2017 PR Analytics event. Read more The Partners Group The Partners Group
Don't be fooled by fake news 29/03/2017 Here we explore why fake news has suddenly become such a significant phenomenon and put forward recommendations for addressing the threat to your b... Read more The Partners Group The Partners Group
Top tips for an effective PR and link building strategy 28/02/2017 Here are our top tips for undertaking an effective PR and link building strategy Read more The Partners Group The Partners Group
Three things I've learned in my first year at Partners 24/01/2017 Senior account executive Annis Cordy tells us the three most important things she’s learned in her first year, Read more The Partners Group The Partners Group
Three digital trends for 2017 24/01/2017 Three digital trends we expect to see emerging this year… Read more The Partners Group The Partners Group
A short story about an apple, pink slime and a Facebook conversation or two [hundred thousand]… 28/11/2016 A review of the latest CIPR conference Read more The Partners Group The Partners Group
Toasting the Yorkshire beer scene with Brewtown 28/11/2016 Partners successfully launches Brewtown Read more The Partners Group The Partners Group
Top tips for using Twitter to build brand awareness 28/11/2016 Top tips for using Twitter to build brand awareness Read more The Partners Group The Partners Group
Hop on board 28/10/2016 We were whisked out of the office for an afternoon and treated to a tour of some of North Yorkshire’s newest and most innovative breweries th... Read more The Partners Group The Partners Group
When clients stop making you tea 11/08/2016 Arriving at a client’s office for a meeting recently, we were greeted with: “Help yourself to a cuppa, you know where the kitchen i... Read more The Partners Group The Partners Group
Five things we learned at the SearchLeeds conference 29/07/2016 Our resident digital geek Annis attended the SearchLeeds conference to find out more about current trends in digital marketing Read more The Partners Group The Partners Group
Baker Small: a cautionary tale of Twitter 29/06/2016 Here’s why even swift crisis action couldn’t save the Baker Small legal team from the public relations nightmare they created for t... Read more The Partners Group The Partners Group
What's in a name? 26/05/2016 Earlier this month, the Natural Environment Research Council (NERC) announced its decision not to name its newest polar research ship Boaty McBoatf... Read more The Partners Group The Partners Group
Will changes mean more witter on Twitter? 26/05/2016 Twitter has long been defined by its 140-character Tweet limit, forcing users to be concise and creative in their copy. Now this looks set to chang... Read more The Partners Group The Partners Group
Google has implemented a new penalty – and it could affect you 22/04/2016 It’s been a while since Google introduced a new penalty system, but last weekend the search giant announced its crackdown on what it calls &l... Read more The Partners Group The Partners Group
Have newspapers had their day? 23/03/2016 As other newspapers watch their reader numbers fall, Trinity Media took the brave – or foolish? – step and launched a daily newspaper T... Read more The Partners Group The Partners Group
“But how do I know if my PR campaign was a success?” – a guide to digital PR metrics 19/02/2016 So, how can Google Analytics help you measure the success of your campaign in a digital world? Read more The Partners Group The Partners Group
Why reputation management should be at the top of your priority list 26/01/2016 Having robust strategies in place for handling bad press or minimising the risk of damaging errors can be the crucial factor in your business makin... Read more The Partners Group The Partners Group
Reputation matters 23/11/2015 Your reputation with all stakeholders matters. Read more The Partners Group The Partners Group
Three reasons why digital PR and SEO can be great bedfellows 20/11/2015 Three reasons why digital PR and SEO are mutually beneficial strands of your marketing strategy Read more The Partners Group The Partners Group
10 content ideas for Twitter 21/10/2015 Here are 10 ideas for creating relevant content for your Twitter campaign Read more The Partners Group The Partners Group
Working Girl in 2015 14/09/2015 A rainy Sunday afternoon provided the perfect excuse for a bit of feel-good film viewing with the 1988 classic, Working Girl, where mistaken identi... Read more The Partners Group The Partners Group
10 top tips for modern PR 14/09/2015 The worlds of marketing and communications have shifted dramatically in recent years – and the speed of change is hotting up. It can be... Read more The Partners Group The Partners Group
Why mood matters more than demographics 24/07/2015 We listened to a fascinating webinar recently from Fospha, a tech company who make software that allows you to understand customer behaviour and in... Read more The Partners Group The Partners Group
Five reasons to enter awards 24/06/2015 There’s nothing quite like being presented with an award for business, innovation, customer service, staff development or your commitment to ... Read more The Partners Group The Partners Group
Four reasons why PR people are always the bridesmaid 21/05/2015 At Partners, we’re used to not taking the spotlight. Here are four reasons why we’re always the bridesmaid, and never the bride… Read more The Partners Group The Partners Group
Charity challenge and a social media explosion 27/04/2015 What looked like a straightforward sponsorship story last week turned into a two-day social media explosion. Read more The Partners Group The Partners Group
Pitch perfect: Gary Verity at York St John 25/02/2015 Welcome to Yorkshire's Gary Verity explains that a winning bid must pay attention to the detail. Read more The Partners Group The Partners Group
What happens when you Google yourself? 25/02/2015 How tightly do you - and can you - control the content that appears online about you? Read more The Partners Group The Partners Group
Make me into a "thought leader" 18/12/2014 There’s a real desire among business owners to be perceived as “thought leaders” – to become the trusted go to people or or... Read more The Partners Group The Partners Group
10 steps to better blogging 20/10/2014 If you’re busy running a business, chances are you’re wondering if blogging is really worth the time and effort. The short answer is a ... Read more The Partners Group The Partners Group
My agency doesn't understand me 12/09/2014 Here are our top tips to help you get the most from your PR agency Read more The Partners Group The Partners Group
An A-Z guide to our services - Part three 12/09/2014 Part three provides a list of services from R to Z Read more The Partners Group The Partners Group
Busting some popular PR myths 18/08/2014 The more people we speak to about media relations, the more we discover some commonly recurring themes and beliefs people have about the way things... Read more The Partners Group The Partners Group
An A-Z guide to our services - Part two 18/08/2014 Part two provides a list of services from H to Q Read more The Partners Group The Partners Group
An A-Z guide to our services - Part one 14/07/2014 Part one provides a list of services from A to G Read more The Partners Group The Partners Group
A blog about blogging 08/07/2014 You should write a blog, you know. Everyone’s doing it. It’s dead easy. And it really helps with search engine optimisation. If you get... Read more The Partners Group The Partners Group
The art of storytelling 08/06/2014 So you’ve decided to “do some PR” and tell your story – but what does that mean nowadays? We often hear that PR is dead or ... Read more The Partners Group The Partners Group
20 ways to generate more business 21/05/2014 Nick Bramley is one of the North’s leading sales and business development practitioners and service providers. Take a look at his 20 ways to ... Read more The Partners Group The Partners Group
Internal communications: Are your staff ready to listen to what you’re saying? 24/04/2014 Read more The Partners Group The Partners Group
How to write great sales copy 24/04/2014 If you’re trying to sell something to somebody then they need to know, sharpish, exactly what’s in it for them. You need attention-grab... Read more The Partners Group The Partners Group
What's in a brief? 14/03/2014 A decent brief is the foundation on which agencies can build a successful PR campaign. Get the foundations right, and the campaign has a greater ch... Read more The Partners Group The Partners Group
"I ran an ad once..." 11/02/2014 Advertising and direct marketing often get a bashing. “I ran an ad once,” people say. “Got nothing from it. Not a thing.” Read more The Partners Group The Partners Group
Scampi tails and retirement homes 28/01/2014 It was an email entitled ‘scampi tails’ which prompted the writing of this blog about e-marketing. It was a huge source of amuse... Read more The Partners Group The Partners Group
SEO is dead; long live quality content 07/01/2014 It’s less and less about ‘behind the scenes’ SEO techniques and more and more about the quality of content and the levels of genu... Read more The Partners Group The Partners Group
How can your business tell the world something important? 09/10/2013 Who would have thought the humble house brick had such a story to tell? Read more The Partners Group The Partners Group
Negative PR coverage = bad. Positive PR coverage = ? 26/07/2013 The return on investment from PR can often be difficult to quantify. But if you don’t believe you need a PR campaign – and specifically... Read more The Partners Group The Partners Group
10 golden rules for effective email marketing 09/07/2013 Email marketing, when done well, can be a very cost-effective way of reaching your target audience. It can help you to build and maintain good rela... Read more The Partners Group The Partners Group
What could be your firm’s ‘horsemeat in burgers’ scandal? 03/06/2013 The damage caused to the meat industry earlier this year by the horsemeat in burgers scandal will take many years to repair. Download our Crisis Ma... Read more The Partners Group The Partners Group
Why news releases are no longer just for the media 28/05/2013 News releases are just one small part of what PR's all about. The outcome of writing a press release isn't just about seeing it appea... Read more The Partners Group The Partners Group
Who really buys your products or services? 28/05/2013 When it comes to promoting a product or service, it’s worth reminding yourself who it is that you’re marketing to. Do you know bo... Read more The Partners Group The Partners Group
Why does Coca-Cola still advertise? 26/03/2013 Surely everyone knows what Coca-Cola is, don’t they? If you popped out onto the street now and asked ten people “What’s Coc... Read more The Partners Group The Partners Group
Mind-opening PR 07/03/2013 We’ve found ourselves in some unusual places over our 25-year history; none more so than an abattoir and, yesterday, a prison. Read more The Partners Group The Partners Group
Five reasons not to hire a PR firm 15/02/2013 If any of these five statements apply to you, don’t hire a PR firm. Read more The Partners Group The Partners Group
Why mystify SEO? Search me… 26/11/2012 Although it could be said that if you ask 10 SEO experts one question you’ll get 10 different answers, what has become crystal clear is the i... Read more The Partners Group The Partners Group
PR consultants can make great tax advisers. Really? 26/11/2012 The recent enquiries by MPs into the tax affairs of some of the world’s largest businesses thrusts "corporate social responsibility"... Read more The Partners Group The Partners Group
The perfect match 17/10/2012 With a name like Partners, it’s no surprise that every once in a while we get an enquiry from someone who thinks we’re a dating a... Read more The Partners Group The Partners Group
Ten top tips for tip top tweeting 17/10/2012 Once you’ve got the measure of tweets, Twitpics and Bit.ly, and you know your RTs from your FFs, how do you get the most out of Twitter? Read more The Partners Group The Partners Group
Do you have brand apostles or brand hostages? 18/09/2012 Reputation is nowhere near the top of the priority list for a lot of organisations. But look at someone who's doing it well, and the benefits a... Read more The Partners Group The Partners Group
Does sponsorship work 03/09/2012 If you don’t have mega bucks and you’re not an established brand, how do you make sponsorship work for you? Read more The Partners Group The Partners Group
It’s good to talk…or are we all too busy texting? 18/07/2012 The summer surveys have arrived with a vengeance in news bulletins this week. I doubt it will take the heat off G4S, but it does give us a few othe... Read more The Partners Group The Partners Group
Could a Panda and a Penguin be affecting your business? 09/07/2012 If you don’t keep a close eye on your website’s Google ranking, you’d be well advised to take a look ASAP. If you do, have you no... Read more The Partners Group The Partners Group
“It takes years to build a good reputation…” 26/06/2012 …and seconds to destroy it. We’ve all heard the saying, and the talk in the PR world this week (as well as much, ... Read more The Partners Group The Partners Group
"So, tell me about your day..." 22/05/2012 This phrase has taken on a whole new meaning since the arrival of social networks. And it was a particularly spectacular example that got me thinki... Read more The Partners Group The Partners Group
Is 'sparkling water' news the future for newspapers? 24/04/2012 Last week brought us a rare opportunity to share the stage at an international PR conference with the managing and digital editor of Italian newspa... Read more The Partners Group The Partners Group
Share and share alike 16/03/2012 We’re taught from a young age that sharing is good. So why is it that as we grow up and move into world of business, so many people are reluc... Read more The Partners Group The Partners Group
How to stop your business being the dull after dinner speaker 14/03/2012 This week, at the annual Chamber of Commerce dinner, I had the pleasure of hearing Gyles Brandreth give the after dinner speech. If you haven&rsquo... Read more The Partners Group The Partners Group