Simple, pick an agency that aligns with your values.
We all have a different idea of our values – these could be management styles, industry sectors or workplace cultures. When you’re starting your search for an agency, look for clues: is their website full of ‘glitzy’ marketing speak, or can they back up their claims with genuine case studies?
Is their business development manager interested in what you have to say, or are they trying to baffle you with jargon?
Every company has a different idea of what constitutes value. You may be interested in ‘deep-dive’ reports, looking at the finer nuances of social media engagement or website metrics. Alternatively, you may only want the bottom line: how does this grow the business?
Make sure you’re clear about your goals from the first interaction. For example, we recently on-boarded Cutwel: a specialist engineering tools and accessories supplier that wanted a no-nonsense, strategic approach to corporate PR.