How to mark your milestone

2018 is already shaping up to be quite a milestone for a number of companies we are currently working with. Anniversaries ranging from 10 – 175 years are all falling in the next 12 months, including our own 30^th anniversary, and we’re excited to help mark and celebrate so many fantastic achievements. Not only that, but three of our team will also be hitting a number of big birthdays this year, from 30-50, so we like to think we know a little about how to not only celebrate, but effectively leverage that story into a PR opportunity for your business.

Here are our top five tips on how to make the most of your anniversary:

1. Designing a new logo for the year of your anniversary is a great way to grab people’s attention and serves not only as an announcement but a continual reminder of a significant achievement. 
2. Once you’ve got a logo you love, consider incorporating it into your email signature and overall branding. Its just a little reminder of your heritage and longevity that can make a big difference to potential customers.
3. Speaking of heritage, what better opportunity to explore your business’s past than an anniversary. In the past, we’ve helped companies put together videos and other retrospectives to help them delve deeper into their history and discover stories that may otherwise have been forgotten.
4. An anniversary is the perfect opportunity to find new ways to give back to your local community. Charity doesn’t have to mean a cash donation, there are hundreds of ways to give back using your own knowledge and expertise. For example, you may have seen that this year, as part of Partners’ 30^th anniversary celebrations, we're offering 30 free hours of our time and expertise to a local charity.  
5. Keep moving forward. You’ve made it this far in your company’s history, that’s fantastic! But while it can be tempting to spend this time revelling in what has gone before, it's also a perfect opportunity to get your plan of attack ready for what lies ahead and make plans for the next 10-175 years of business!

If your business is celebrating an anniversary in 2018, or if you’re getting ready to hit a milestone soon, its never too early or too late to get in touch with the team at Partners to find out how we can help your business make the most of a fantastic marketing opportunity!