Businesses have responded to the impact of COVID-19 in different ways from product innovation and customer support to business diversification and new routes to market. 

 
 

Inspiring innovation

We've been inspired by the level of business innovation and support we've seen in recent months, and thought we'd share with you the work done by three of our clients: Glassolutions, Morley Glass & Glazing and ROCOL.
 
Glassolutions: delivering sneeze guard solutions
 
UK manufacturer Glassolutions usually distributes glass for the building industry, including windows, balustrades, partitions, shower screens, splashbacks and mirrors. It developed the Easy Sneeze Guard as a solution for retailers, call centres and offices to help prevent the spread of germs and infection and protect staff as they return to work. 
 
Easy Sneeze GaardThe Easy Sneeze Guard is made from strong, hygienic and easy to clean laminated glass – a more upmarket solution than plastic alternatives. The easy-to-fit sneeze guards are available in three standard sizes: 1000mm, 1100mm and 1500mm wide, with a height of 800mm, and come with two clamps for safe and sturdy positioning on retail counters and office desks. There is no requirement to screw into the desk so preventing permanent damage. 
 
We helped them to launch the product with the creation of product literature, an e-marketing and media relations campaign aimed at facilities managers, PPC and website support.
 
Morley Glass & Glazing: giving away free virtual showrooms for customers
 
Sealed unit and integral blinds manufacturer Morley Glass & Glazing has benefited from a virtual showroom on its website for quite some time and wanted to help its window and door installer customers achieve the same success. The company teamed up with a video production company and industry trade magazine to giveaway five free virtual showrooms to help installers provide an improved digital service to customers.
 
Morley Glass showroomIan Short, managing director at Morley Glass & Glazing said: “In an age where social distancing is going to change how we all do business, the virtual and digital worlds are going to play an important part of winning future business for installers. Virtual showrooms are a great way to provide product information, videos and presentations to homeowners who for a variety of reasons may not be able to visit in person. Right now, COVID-19 is the focus, but for those who have a disability or are unable to get to the showroom for other reasons, this is the next best thing.”
 
ROCOL: line marking innovation
 
Industrial lubricants and site safety specialist ROCOL has introduced a new line marking applicator to help manufacturing facilities plan their safe reopening and incorporate socially distanced working into their operational plans.
 
Part of the EASYLINE EDGE line marking system, it produces sharp, clear, durable lines. The system is easy to use and can be operated by one person, with no additional tools or experience needed, reducing the need to bring external contractors onto site. 
 
The new EASYLINE EDGE applicator is ideal for marking factory floors, warehouses, car parks, walkways and other hard, flat surfaces. The applicator is adjustable and can mark any line width between 50 and 100mm. Thanks to the unique design and flexibility of the adjustable wheels, it can be used to paint lines close to curbs and racking. 
 
 
Businesses have responded to the impact of COVID-19 in different ways, from product innovation and customer support to business diversification and new routes to market. If your business is changing and developing and you need help to communicate with your customers, read our Carry on communicating blog or contact us today for a no obligation consultation to see how PR can help.
    
 
The Partners Group

Comments

Blog post currently doesn't have any comments.
Leave comment