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With a name like Partners, it’s no surprise that every once in a while we get an enquiry from someone who thinks we’re a dating agency.
But when you stop and think about it, there are some similarities between briefing a PR agency and selecting a potential date.
So, when preparing a PR brief (or looking for a date):
An agency is looking for clear objectives and comprehensive background information that will stimulate their creative imagination, not restrict it. Ultimately you are buying creative ideas, and you need to give a potential agency enough information to inspire them to do their best work.
The brief you give an agency is crucial, and a good agency will interrogate and challenge even the best briefs. It’s all part of making sure we have the information we need to do the best possible job for you.