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York St John Business School




LinkedIn rolls out major redesign

What can we expect to see from LinkedIn’s recent updates?
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Getting the most out of Facebook advertising

Read our top tips, including the best advertising options, targeting the right audience and how to get the most out of your budget and adverts.
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It's still good to talk

So much has changed, so quickly, and it’s time to rethink your communications plan.
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Stand out from the crowd with our LinkedIn Guide

Learn how to create a professional and optimised profile, and grow your network with the right connections.
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Facebook: Creating a page, getting started and gaining your first 100 followers

Find out how to create a Facebook page that will get you noticed and get the ball rolling with our top tips.
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LinkedIn Dos and Don'ts

LinkedIn allows you to tap into your professional connections and grow your brand through word of mouth but are you using it correctly?
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The role of PR in the digital age

The future of PR in a digital world
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How SEO can help your business

Why you should take the first steps to better Google search rankings and unlock your business potential.
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B2B digital PR strategy: Four key steps to success


There are four main phases you need to take into consideration when developing your B2B digital PR strategy.

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Is your website working hard enough?

In today’s fast-paced digital world, a website has a key role to play in business success. Get it right, and you could elevate your business ...
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Finding answers at SearchLeeds 2018

Here's what we discovered at SearchLeeds 2018
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2018 digital trends - and the SME

Digital trends tend to impact on bigger brands in the consumer world first - but here's how smaller companies in the business to business arena...
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What has PR ever done for us?

By understanding what you want PR to achieve for your business and then telling its story, the right results will follow.
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Grammar grouches

Don't get caught out by bad grammar
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How to mark your milestone

Here are our top five tips on how to make the most of your anniversary:
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Why a good story should be the spine of your marketing strategy

January 27th to February 3rd is National Storytelling Week in the UK – so gather round, everyone, and we’ll tell ...
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Twitter’s new 280-character limit: twice the fun, or double the trouble?

Twitter has rolled out a new maximum tweet length of 280 characters, creating an astonishing divide in user opinion...
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Your name in lights...

Increase your chances of getting your story published in print and online
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The importance of great content

Martin Oates from pixelbuilders explains why great website content is so important.
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Five things we learned at SearchLeeds - part two

What's the next big thing in digital?
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Five things we learned at SearchLeeds - part one


It was a brilliant and educational day, and we came away with a tonne of new knowledge to apply to the work we do for our clients

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Why a well-built website is your most powerful PR tool

A well-written website is your ultimate tool for converting leads.
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What’s an effective paid, owned and earned (POE) media strategy?

What do we mean by each of these three categories and which is the most effective to utilise in an ever increasingly digital-centric media landscap...
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Don't be fooled by fake news

Here we explore why fake news has suddenly become such a significant phenomenon and put forward recommendations for addressing the threat to your b...
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Top tips for using Twitter to build brand awareness

Top tips for using Twitter to build brand awareness
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Five things we learned at the SearchLeeds conference

Our resident digital geek Annis attended the SearchLeeds conference to find out more about current trends in digital marketing
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Will changes mean more witter on Twitter?

Twitter has long been defined by its 140-character Tweet limit, forcing users to be concise and creative in their copy. Now this looks set to chang...
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Google has implemented a new penalty – and it could affect you

It’s been a while since Google introduced a new penalty system, but last weekend the search giant announced its crackdown on what it calls &l...
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“But how do I know if my PR campaign was a success?” – a guide to digital PR metrics

So, how can Google Analytics help you measure the success of your campaign in a digital world?
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Three reasons why digital PR and SEO can be great bedfellows

Three reasons why digital PR and SEO are mutually beneficial strands of your marketing strategy
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10 content ideas for Twitter

Here are 10 ideas for creating relevant content for your Twitter campaign
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10 top tips for modern PR

The worlds of marketing and communications have shifted dramatically in recent years – and the speed of change is hotting up.  It can be...
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Why mood matters more than demographics

We listened to a fascinating webinar recently from Fospha, a tech company who make software that allows you to understand customer behaviour and in...
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Charity challenge and a social media explosion

What looked like a straightforward sponsorship story last week turned into a two-day social media explosion.
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What happens when you Google yourself?

How tightly do you - and can you - control the content that appears online about you?
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Make me into a "thought leader"

There’s a real desire among business owners to be perceived as “thought leaders” – to become the trusted go to people or or...
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10 steps to better blogging

If you’re busy running a business, chances are you’re wondering if blogging is really worth the time and effort. The short answer is a ...
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An A-Z guide to our services - Part one

Part one provides a list of services from A to G
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A blog about blogging

You should write a blog, you know. Everyone’s doing it. It’s dead easy. And it really helps with search engine optimisation. If you get...
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The art of storytelling

So you’ve decided to “do some PR” and tell your story – but what does that mean nowadays? We often hear that PR is dead or ...
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SEO is dead; long live quality content

It’s less and less about ‘behind the scenes’ SEO techniques and more and more about the quality of content and the levels of genu...
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10 golden rules for effective email marketing

Email marketing, when done well, can be a very cost-effective way of reaching your target audience. It can help you to build and maintain good rela...
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Why mystify SEO? Search me…

Although it could be said that if you ask 10 SEO experts one question you’ll get 10 different answers, what has become crystal clear is the i...
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Could a Panda and a Penguin be affecting your business?

If you don’t keep a close eye on your website’s Google ranking, you’d be well advised to take a look ASAP. If you do, have you no...
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