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York St John Business School

 

Blog

 

Don’t be a rabbit in the headlights

26/10/2018
Top 10 tips to prepare for a broadcast interview
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Creating business value through effective PR

30/11/2017
Here we look at how PR can help you take your business to the next level and achieve a better value when it’s time to sell.
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Don't be fooled by fake news

29/03/2017
Here we explore why fake news has suddenly become such a significant phenomenon and put forward recommendations for addressing the threat to your b...
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Baker Small: a cautionary tale of Twitter

29/06/2016
Here’s why even swift crisis action couldn’t save the Baker Small legal team from the public relations nightmare they created for t...
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Reputation matters

23/11/2015
Your reputation with all stakeholders matters.
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Working Girl in 2015

14/09/2015
A rainy Sunday afternoon provided the perfect excuse for a bit of feel-good film viewing with the 1988 classic, Working Girl, where mistaken identi...
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An A-Z guide to our services - Part one

14/07/2014
Part one provides a list of services from A to G
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Negative PR coverage = bad. Positive PR coverage = ?

26/07/2013
The return on investment from PR can often be difficult to quantify. But if you don’t believe you need a PR campaign – and specifically...
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What could be your firm’s ‘horsemeat in burgers’ scandal?

03/06/2013
The damage caused to the meat industry earlier this year by the horsemeat in burgers scandal will take many years to repair. Download our Crisis Ma...
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PR consultants can make great tax advisers. Really?

26/11/2012
The recent enquiries by MPs into the tax affairs of some of the world’s largest businesses thrusts "corporate social responsibility"...
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“It takes years to build a good reputation…”

26/06/2012
…and seconds to destroy it.
 
We’ve all heard the saying, and the talk in the PR world this week (as well as much, ...
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