Blog

Top 10 tips to prepare for a broadcast interview

We thought it was about time for another post to give you more ideas and inspiration if you have an anniversary approaching.

Having a clear vision and articulating it widely gives a business and its stakeholders a clear sense of direction.

By understanding what you want PR to achieve for your business and then telling its story, the right results will follow.

Here are our top five tips on how to make the most of your anniversary:

January 27^th to February 3^rd is National Storytelling Week in the UK – so gather round, everyone, and we’ll tell ...

Here we look at how PR can help you take your business to the next level and achieve a better value when it’s time to sell.

It’s always been a tricky subject: how do you know when a PR campaign has been successful? Intent on finding the Holy Grail of effective PR e...

Increase your chances of getting your story published in print and online

Despite torrential rain, we completed the York Cares Big Community Challenge.

What do we mean by each of these three categories and which is the most effective to utilise in an ever increasingly digital-centric media landscap...

Our review of the 2017 PR Analytics event.

Here we explore why fake news has suddenly become such a significant phenomenon and put forward recommendations for addressing the threat to your b...

Partners successfully launches Brewtown

We were whisked out of the office for an afternoon and treated to a tour of some of North Yorkshire’s newest and most innovative breweries th...

Twitter has long been defined by its 140-character Tweet limit, forcing users to be concise and creative in their copy. Now this looks set to chang...

As other newspapers watch their reader numbers fall, Trinity Media took the brave – or foolish? – step and launched a daily newspaper T...

High five to the Read more

So, how can Google Analytics help you measure the success of your campaign in a digital world?

Your reputation with all stakeholders matters.

Three reasons why digital PR and SEO are mutually beneficial strands of your marketing strategy

Here are 10 ideas for creating relevant content for your Twitter campaign

The worlds of marketing and communications have shifted dramatically in recent years – and the speed of change is hotting up.  It can be...

There’s nothing quite like being presented with an award for business, innovation, customer service, staff development or your commitment to ...

At Partners, we’re used to not taking the spotlight. Here are four reasons why we’re always the bridesmaid, and never the bride…

What looked like a straightforward sponsorship story last week turned into a two-day social media explosion.

There’s a real desire among business owners to be perceived as “thought leaders” – to become the trusted go to people or or...

Here are our top tips to help you get the most from your PR agency

The more people we speak to about media relations, the more we discover some commonly recurring themes and beliefs people have about the way things...

Part two provides a list of services from H to Q

Part one provides a list of services from A to G

So you’ve decided to “do some PR” and tell your story – but what does that mean nowadays? We often hear that PR is dead or ...

Who would have thought the humble house brick had such a story to tell?

The return on investment from PR can often be difficult to quantify. But if you don’t believe you need a PR campaign – and specifically...

News releases are just one small part of what PR's all about. The outcome of writing a press release isn't just about seeing it appea...

We’ve found ourselves in some unusual places over our 25-year history; none more so than an abattoir and, yesterday, a prison.

Although it could be said that if you ask 10 SEO experts one question you’ll get 10 different answers, what has become crystal clear is the i...

Last week brought us a rare opportunity to share the stage at an international PR conference with the managing and digital editor of Italian newspa...