"Partners are excellent, attentive, flexible and professional and I would absolutely recommend them."

York St John Business School

 

Blog

 

B2B digital PR strategy: Four key steps to success

26/09/2019

There are four main phases you need to take into consideration when developing your B2B digital PR strategy.

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Don’t be a rabbit in the headlights

26/10/2018
Top 10 tips to prepare for a broadcast interview
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Birthday bonanzas

12/09/2018
We thought it was about time for another post to give you more ideas and inspiration if you have an anniversary approaching.
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Shining a light on your vision

24/07/2018
Having a clear vision and articulating it widely gives a business and its stakeholders a clear sense of direction.
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What has PR ever done for us?

22/03/2018
By understanding what you want PR to achieve for your business and then telling its story, the right results will follow.
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How to mark your milestone

29/01/2018
Here are our top five tips on how to make the most of your anniversary:
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Why a good story should be the spine of your marketing strategy

25/01/2018
January 27th to February 3rd is National Storytelling Week in the UK – so gather round, everyone, and we’ll tell ...
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Creating business value through effective PR

30/11/2017
Here we look at how PR can help you take your business to the next level and achieve a better value when it’s time to sell.
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No more "brothel metrics": this and other advice on effective PR evaluation

27/10/2017
It’s always been a tricky subject: how do you know when a PR campaign has been successful? Intent on finding the Holy Grail of effective PR e...
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Your name in lights...

17/10/2017
Increase your chances of getting your story published in print and online
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Challenge accepted!

28/06/2017
Despite torrential rain, we completed the York Cares Big Community Challenge.
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What’s an effective paid, owned and earned (POE) media strategy?

28/04/2017
What do we mean by each of these three categories and which is the most effective to utilise in an ever increasingly digital-centric media landscap...
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Made to measure

29/03/2017
Our review of the 2017 PR Analytics event.
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Don't be fooled by fake news

29/03/2017
Here we explore why fake news has suddenly become such a significant phenomenon and put forward recommendations for addressing the threat to your b...
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Toasting the Yorkshire beer scene with Brewtown

28/11/2016
Partners successfully launches Brewtown
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Hop on board

28/10/2016
We were whisked out of the office for an afternoon and treated to a tour of some of North Yorkshire’s newest and most innovative breweries th...
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Will changes mean more witter on Twitter?

26/05/2016
Twitter has long been defined by its 140-character Tweet limit, forcing users to be concise and creative in their copy. Now this looks set to chang...
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Have newspapers had their day?

23/03/2016
As other newspapers watch their reader numbers fall, Trinity Media took the brave – or foolish? – step and launched a daily newspaper T...
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Crafting content

23/03/2016
High five to the Read more
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“But how do I know if my PR campaign was a success?” – a guide to digital PR metrics

19/02/2016
So, how can Google Analytics help you measure the success of your campaign in a digital world?
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Reputation matters

23/11/2015
Your reputation with all stakeholders matters.
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Three reasons why digital PR and SEO can be great bedfellows

20/11/2015
Three reasons why digital PR and SEO are mutually beneficial strands of your marketing strategy
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10 content ideas for Twitter

21/10/2015
Here are 10 ideas for creating relevant content for your Twitter campaign
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10 top tips for modern PR

14/09/2015
The worlds of marketing and communications have shifted dramatically in recent years – and the speed of change is hotting up.  It can be...
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Five reasons to enter awards

24/06/2015
There’s nothing quite like being presented with an award for business, innovation, customer service, staff development or your commitment to ...
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Four reasons why PR people are always the bridesmaid

21/05/2015
At Partners, we’re used to not taking the spotlight. Here are four reasons why we’re always the bridesmaid, and never the bride…
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Charity challenge and a social media explosion

27/04/2015
What looked like a straightforward sponsorship story last week turned into a two-day social media explosion.
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Make me into a "thought leader"

18/12/2014
There’s a real desire among business owners to be perceived as “thought leaders” – to become the trusted go to people or or...
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My agency doesn't understand me

12/09/2014
Here are our top tips to help you get the most from your PR agency
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Busting some popular PR myths

18/08/2014
The more people we speak to about media relations, the more we discover some commonly recurring themes and beliefs people have about the way things...
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An A-Z guide to our services - Part two

18/08/2014
Part two provides a list of services from H to Q
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An A-Z guide to our services - Part one

14/07/2014
Part one provides a list of services from A to G
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The art of storytelling

08/06/2014
So you’ve decided to “do some PR” and tell your story – but what does that mean nowadays? We often hear that PR is dead or ...
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How can your business tell the world something important?

09/10/2013
Who would have thought the humble house brick had such a story to tell?
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Negative PR coverage = bad. Positive PR coverage = ?

26/07/2013
The return on investment from PR can often be difficult to quantify. But if you don’t believe you need a PR campaign – and specifically...
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Why news releases are no longer just for the media

28/05/2013

News releases are just one small part of what PR's all about. The outcome of writing a press release isn't just about seeing it appea...

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Mind-opening PR

07/03/2013
We’ve found ourselves in some unusual places over our 25-year history; none more so than an abattoir and, yesterday, a prison.
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Why mystify SEO? Search me…

26/11/2012
Although it could be said that if you ask 10 SEO experts one question you’ll get 10 different answers, what has become crystal clear is the i...
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Is 'sparkling water' news the future for newspapers?

24/04/2012
Last week brought us a rare opportunity to share the stage at an international PR conference with the managing and digital editor of Italian newspa...
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