B2B digital PR strategy: Four key steps to success 26/09/2019 There are four main phases you need to take into consideration when developing your B2B digital PR strategy. Read more The Partners Group The Partners Group
Don’t be a rabbit in the headlights 26/10/2018 Top 10 tips to prepare for a broadcast interview Read more The Partners Group The Partners Group
Birthday bonanzas 12/09/2018 We thought it was about time for another post to give you more ideas and inspiration if you have an anniversary approaching. Read more The Partners Group The Partners Group
Shining a light on your vision 24/07/2018 Having a clear vision and articulating it widely gives a business and its stakeholders a clear sense of direction. Read more The Partners Group The Partners Group
What has PR ever done for us? 22/03/2018 By understanding what you want PR to achieve for your business and then telling its story, the right results will follow. Read more The Partners Group The Partners Group
How to mark your milestone 29/01/2018 Here are our top five tips on how to make the most of your anniversary: Read more The Partners Group The Partners Group
Why a good story should be the spine of your marketing strategy 25/01/2018 January 27th to February 3rd is National Storytelling Week in the UK – so gather round, everyone, and we’ll tell ... Read more The Partners Group The Partners Group
Creating business value through effective PR 30/11/2017 Here we look at how PR can help you take your business to the next level and achieve a better value when it’s time to sell. Read more The Partners Group The Partners Group
No more "brothel metrics": this and other advice on effective PR evaluation 27/10/2017 It’s always been a tricky subject: how do you know when a PR campaign has been successful? Intent on finding the Holy Grail of effective PR e... Read more The Partners Group The Partners Group
Your name in lights... 17/10/2017 Increase your chances of getting your story published in print and online Read more The Partners Group The Partners Group
Challenge accepted! 28/06/2017 Despite torrential rain, we completed the York Cares Big Community Challenge. Read more The Partners Group The Partners Group
What’s an effective paid, owned and earned (POE) media strategy? 28/04/2017 What do we mean by each of these three categories and which is the most effective to utilise in an ever increasingly digital-centric media landscap... Read more The Partners Group The Partners Group
Made to measure 29/03/2017 Our review of the 2017 PR Analytics event. Read more The Partners Group The Partners Group
Don't be fooled by fake news 29/03/2017 Here we explore why fake news has suddenly become such a significant phenomenon and put forward recommendations for addressing the threat to your b... Read more The Partners Group The Partners Group
Toasting the Yorkshire beer scene with Brewtown 28/11/2016 Partners successfully launches Brewtown Read more The Partners Group The Partners Group
Hop on board 28/10/2016 We were whisked out of the office for an afternoon and treated to a tour of some of North Yorkshire’s newest and most innovative breweries th... Read more The Partners Group The Partners Group
Will changes mean more witter on Twitter? 26/05/2016 Twitter has long been defined by its 140-character Tweet limit, forcing users to be concise and creative in their copy. Now this looks set to chang... Read more The Partners Group The Partners Group
Have newspapers had their day? 23/03/2016 As other newspapers watch their reader numbers fall, Trinity Media took the brave – or foolish? – step and launched a daily newspaper T... Read more The Partners Group The Partners Group
“But how do I know if my PR campaign was a success?” – a guide to digital PR metrics 19/02/2016 So, how can Google Analytics help you measure the success of your campaign in a digital world? Read more The Partners Group The Partners Group
Reputation matters 23/11/2015 Your reputation with all stakeholders matters. Read more The Partners Group The Partners Group
Three reasons why digital PR and SEO can be great bedfellows 20/11/2015 Three reasons why digital PR and SEO are mutually beneficial strands of your marketing strategy Read more The Partners Group The Partners Group
10 content ideas for Twitter 21/10/2015 Here are 10 ideas for creating relevant content for your Twitter campaign Read more The Partners Group The Partners Group
10 top tips for modern PR 14/09/2015 The worlds of marketing and communications have shifted dramatically in recent years – and the speed of change is hotting up. It can be... Read more The Partners Group The Partners Group
Five reasons to enter awards 24/06/2015 There’s nothing quite like being presented with an award for business, innovation, customer service, staff development or your commitment to ... Read more The Partners Group The Partners Group
Four reasons why PR people are always the bridesmaid 21/05/2015 At Partners, we’re used to not taking the spotlight. Here are four reasons why we’re always the bridesmaid, and never the bride… Read more The Partners Group The Partners Group
Charity challenge and a social media explosion 27/04/2015 What looked like a straightforward sponsorship story last week turned into a two-day social media explosion. Read more The Partners Group The Partners Group
Make me into a "thought leader" 18/12/2014 There’s a real desire among business owners to be perceived as “thought leaders” – to become the trusted go to people or or... Read more The Partners Group The Partners Group
My agency doesn't understand me 12/09/2014 Here are our top tips to help you get the most from your PR agency Read more The Partners Group The Partners Group
Busting some popular PR myths 18/08/2014 The more people we speak to about media relations, the more we discover some commonly recurring themes and beliefs people have about the way things... Read more The Partners Group The Partners Group
An A-Z guide to our services - Part two 18/08/2014 Part two provides a list of services from H to Q Read more The Partners Group The Partners Group
An A-Z guide to our services - Part one 14/07/2014 Part one provides a list of services from A to G Read more The Partners Group The Partners Group
The art of storytelling 08/06/2014 So you’ve decided to “do some PR” and tell your story – but what does that mean nowadays? We often hear that PR is dead or ... Read more The Partners Group The Partners Group
How can your business tell the world something important? 09/10/2013 Who would have thought the humble house brick had such a story to tell? Read more The Partners Group The Partners Group
Negative PR coverage = bad. Positive PR coverage = ? 26/07/2013 The return on investment from PR can often be difficult to quantify. But if you don’t believe you need a PR campaign – and specifically... Read more The Partners Group The Partners Group
Why news releases are no longer just for the media 28/05/2013 News releases are just one small part of what PR's all about. The outcome of writing a press release isn't just about seeing it appea... Read more The Partners Group The Partners Group
Mind-opening PR 07/03/2013 We’ve found ourselves in some unusual places over our 25-year history; none more so than an abattoir and, yesterday, a prison. Read more The Partners Group The Partners Group
Why mystify SEO? Search me… 26/11/2012 Although it could be said that if you ask 10 SEO experts one question you’ll get 10 different answers, what has become crystal clear is the i... Read more The Partners Group The Partners Group
Is 'sparkling water' news the future for newspapers? 24/04/2012 Last week brought us a rare opportunity to share the stage at an international PR conference with the managing and digital editor of Italian newspa... Read more The Partners Group The Partners Group