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Blog

 

B2B digital PR strategy: Four key steps to success

26/09/2019

There are four main phases you need to take into consideration when developing your B2B digital PR strategy.

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Birthday bonanzas

12/09/2018
We thought it was about time for another post to give you more ideas and inspiration if you have an anniversary approaching.
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2018 digital trends - and the SME

24/05/2018
Digital trends tend to impact on bigger brands in the consumer world first - but here's how smaller companies in the business to business arena...
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What has PR ever done for us?

22/03/2018
By understanding what you want PR to achieve for your business and then telling its story, the right results will follow.
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Why a good story should be the spine of your marketing strategy

25/01/2018
January 27th to February 3rd is National Storytelling Week in the UK – so gather round, everyone, and we’ll tell ...
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Twitter’s new 280-character limit: twice the fun, or double the trouble?

30/11/2017
Twitter has rolled out a new maximum tweet length of 280 characters, creating an astonishing divide in user opinion...
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No more "brothel metrics": this and other advice on effective PR evaluation

27/10/2017
It’s always been a tricky subject: how do you know when a PR campaign has been successful? Intent on finding the Holy Grail of effective PR e...
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Your name in lights...

17/10/2017
Increase your chances of getting your story published in print and online
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Five things we learned at SearchLeeds - part two

25/07/2017
What's the next big thing in digital?
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Five things we learned at SearchLeeds - part one

28/06/2017

It was a brilliant and educational day, and we came away with a tonne of new knowledge to apply to the work we do for our clients

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Why a well-built website is your most powerful PR tool

28/04/2017
A well-written website is your ultimate tool for converting leads.
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What’s an effective paid, owned and earned (POE) media strategy?

28/04/2017
What do we mean by each of these three categories and which is the most effective to utilise in an ever increasingly digital-centric media landscap...
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Made to measure

29/03/2017
Our review of the 2017 PR Analytics event.
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Don't be fooled by fake news

29/03/2017
Here we explore why fake news has suddenly become such a significant phenomenon and put forward recommendations for addressing the threat to your b...
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Three digital trends for 2017

24/01/2017
Three digital trends we expect to see emerging this year…
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Toasting the Yorkshire beer scene with Brewtown

28/11/2016
Partners successfully launches Brewtown
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Top tips for using Twitter to build brand awareness

28/11/2016
Top tips for using Twitter to build brand awareness
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Hop on board

28/10/2016
We were whisked out of the office for an afternoon and treated to a tour of some of North Yorkshire’s newest and most innovative breweries th...
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Five things we learned at the SearchLeeds conference

29/07/2016
Our resident digital geek Annis attended the SearchLeeds conference to find out more about current trends in digital marketing
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Baker Small: a cautionary tale of Twitter

29/06/2016
Here’s why even swift crisis action couldn’t save the Baker Small legal team from the public relations nightmare they created for t...
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Will changes mean more witter on Twitter?

26/05/2016
Twitter has long been defined by its 140-character Tweet limit, forcing users to be concise and creative in their copy. Now this looks set to chang...
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Reputation matters

23/11/2015
Your reputation with all stakeholders matters.
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10 content ideas for Twitter

21/10/2015
Here are 10 ideas for creating relevant content for your Twitter campaign
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Working Girl in 2015

14/09/2015
A rainy Sunday afternoon provided the perfect excuse for a bit of feel-good film viewing with the 1988 classic, Working Girl, where mistaken identi...
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10 top tips for modern PR

14/09/2015
The worlds of marketing and communications have shifted dramatically in recent years – and the speed of change is hotting up.  It can be...
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Why mood matters more than demographics

24/07/2015
We listened to a fascinating webinar recently from Fospha, a tech company who make software that allows you to understand customer behaviour and in...
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Charity challenge and a social media explosion

27/04/2015
What looked like a straightforward sponsorship story last week turned into a two-day social media explosion.
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What happens when you Google yourself?

25/02/2015
How tightly do you - and can you - control the content that appears online about you?
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Make me into a "thought leader"

18/12/2014
There’s a real desire among business owners to be perceived as “thought leaders” – to become the trusted go to people or or...
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10 steps to better blogging

20/10/2014
If you’re busy running a business, chances are you’re wondering if blogging is really worth the time and effort. The short answer is a ...
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An A-Z guide to our services - Part three

12/09/2014
Part three provides a list of services from R to Z
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An A-Z guide to our services - Part one

14/07/2014
Part one provides a list of services from A to G
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A blog about blogging

08/07/2014
You should write a blog, you know. Everyone’s doing it. It’s dead easy. And it really helps with search engine optimisation. If you get...
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20 ways to generate more business

21/05/2014
Nick Bramley is one of the North’s leading sales and business development practitioners and service providers. Take a look at his 20 ways to ...
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SEO is dead; long live quality content

07/01/2014
It’s less and less about ‘behind the scenes’ SEO techniques and more and more about the quality of content and the levels of genu...
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Why news releases are no longer just for the media

28/05/2013

News releases are just one small part of what PR's all about. The outcome of writing a press release isn't just about seeing it appea...

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Ten top tips for tip top tweeting

17/10/2012
Once you’ve got the measure of tweets, Twitpics and Bit.ly, and you know your RTs from your FFs, how do you get the most out of Twitter?
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It’s good to talk…or are we all too busy texting?

18/07/2012
The summer surveys have arrived with a vengeance in news bulletins this week. I doubt it will take the heat off G4S, but it does give us a few othe...
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"So, tell me about your day..."

22/05/2012
This phrase has taken on a whole new meaning since the arrival of social networks. And it was a particularly spectacular example that got me thinki...
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Share and share alike

16/03/2012
We’re taught from a young age that sharing is good. So why is it that as we grow up and move into world of business, so many people are reluc...
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