"Partners are excellent, attentive, flexible and professional and I would absolutely recommend them."

York St John Business School




LinkedIn rolls out major redesign

What can we expect to see from LinkedIn’s recent updates?
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Media myth-busting

There are some commonly recurring themes and beliefs people have about the way things work – many of which aren’t true. So we thought w...
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Carry on communicating

Here are 10 tips for effective communication as we start move out of lockdown.
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Free guide to media relations during COVID-19

Download your free guide to media relations during the COVID-19 crisis
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Getting the most out of Facebook advertising

Read our top tips, including the best advertising options, targeting the right audience and how to get the most out of your budget and adverts.
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It's still good to talk

So much has changed, so quickly, and it’s time to rethink your communications plan.
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Stand out from the crowd with our LinkedIn Guide

Learn how to create a professional and optimised profile, and grow your network with the right connections.
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Facebook: Creating a page, getting started and gaining your first 100 followers

Find out how to create a Facebook page that will get you noticed and get the ball rolling with our top tips.
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LinkedIn Dos and Don'ts

LinkedIn allows you to tap into your professional connections and grow your brand through word of mouth but are you using it correctly?
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The role of PR in the digital age

The future of PR in a digital world
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B2B digital PR strategy: Four key steps to success


There are four main phases you need to take into consideration when developing your B2B digital PR strategy.

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Birthday bonanzas

We thought it was about time for another post to give you more ideas and inspiration if you have an anniversary approaching.
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2018 digital trends - and the SME

Digital trends tend to impact on bigger brands in the consumer world first - but here's how smaller companies in the business to business arena...
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What has PR ever done for us?

By understanding what you want PR to achieve for your business and then telling its story, the right results will follow.
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Why a good story should be the spine of your marketing strategy

January 27th to February 3rd is National Storytelling Week in the UK – so gather round, everyone, and we’ll tell ...
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Twitter’s new 280-character limit: twice the fun, or double the trouble?

Twitter has rolled out a new maximum tweet length of 280 characters, creating an astonishing divide in user opinion...
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No more "brothel metrics": this and other advice on effective PR evaluation

It’s always been a tricky subject: how do you know when a PR campaign has been successful? Intent on finding the Holy Grail of effective PR e...
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Your name in lights...

Increase your chances of getting your story published in print and online
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Five things we learned at SearchLeeds - part two

What's the next big thing in digital?
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Five things we learned at SearchLeeds - part one


It was a brilliant and educational day, and we came away with a tonne of new knowledge to apply to the work we do for our clients

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Why a well-built website is your most powerful PR tool

A well-written website is your ultimate tool for converting leads.
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What’s an effective paid, owned and earned (POE) media strategy?

What do we mean by each of these three categories and which is the most effective to utilise in an ever increasingly digital-centric media landscap...
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Made to measure

Our review of the 2017 PR Analytics event.
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Don't be fooled by fake news

Here we explore why fake news has suddenly become such a significant phenomenon and put forward recommendations for addressing the threat to your b...
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Three digital trends for 2017

Three digital trends we expect to see emerging this year…
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Toasting the Yorkshire beer scene with Brewtown

Partners successfully launches Brewtown
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Top tips for using Twitter to build brand awareness

Top tips for using Twitter to build brand awareness
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Hop on board

We were whisked out of the office for an afternoon and treated to a tour of some of North Yorkshire’s newest and most innovative breweries th...
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Five things we learned at the SearchLeeds conference

Our resident digital geek Annis attended the SearchLeeds conference to find out more about current trends in digital marketing
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Baker Small: a cautionary tale of Twitter

Here’s why even swift crisis action couldn’t save the Baker Small legal team from the public relations nightmare they created for t...
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Will changes mean more witter on Twitter?

Twitter has long been defined by its 140-character Tweet limit, forcing users to be concise and creative in their copy. Now this looks set to chang...
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Reputation matters

Your reputation with all stakeholders matters.
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10 content ideas for Twitter

Here are 10 ideas for creating relevant content for your Twitter campaign
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Working Girl in 2015

A rainy Sunday afternoon provided the perfect excuse for a bit of feel-good film viewing with the 1988 classic, Working Girl, where mistaken identi...
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10 top tips for modern PR

The worlds of marketing and communications have shifted dramatically in recent years – and the speed of change is hotting up.  It can be...
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Why mood matters more than demographics

We listened to a fascinating webinar recently from Fospha, a tech company who make software that allows you to understand customer behaviour and in...
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Charity challenge and a social media explosion

What looked like a straightforward sponsorship story last week turned into a two-day social media explosion.
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What happens when you Google yourself?

How tightly do you - and can you - control the content that appears online about you?
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Make me into a "thought leader"

There’s a real desire among business owners to be perceived as “thought leaders” – to become the trusted go to people or or...
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10 steps to better blogging

If you’re busy running a business, chances are you’re wondering if blogging is really worth the time and effort. The short answer is a ...
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An A-Z guide to our services - Part three

Part three provides a list of services from R to Z
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An A-Z guide to our services - Part one

Part one provides a list of services from A to G
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A blog about blogging

You should write a blog, you know. Everyone’s doing it. It’s dead easy. And it really helps with search engine optimisation. If you get...
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20 ways to generate more business

Nick Bramley is one of the North’s leading sales and business development practitioners and service providers. Take a look at his 20 ways to ...
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SEO is dead; long live quality content

It’s less and less about ‘behind the scenes’ SEO techniques and more and more about the quality of content and the levels of genu...
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Why news releases are no longer just for the media


News releases are just one small part of what PR's all about. The outcome of writing a press release isn't just about seeing it appea...

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Ten top tips for tip top tweeting

Once you’ve got the measure of tweets, Twitpics and Bit.ly, and you know your RTs from your FFs, how do you get the most out of Twitter?
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It’s good to talk…or are we all too busy texting?

The summer surveys have arrived with a vengeance in news bulletins this week. I doubt it will take the heat off G4S, but it does give us a few othe...
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"So, tell me about your day..."

This phrase has taken on a whole new meaning since the arrival of social networks. And it was a particularly spectacular example that got me thinki...
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Share and share alike

We’re taught from a young age that sharing is good. So why is it that as we grow up and move into world of business, so many people are reluc...
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