‘Bishy Brew’ – three exclusively crafted ales infused with ingredients from Bishopthorpe Road shops.

 
 
 
 

How ‘Bishy Brew’ became the talk of the town

Bishy Brew photo courtesy of York PressIt’s been dubbed the ‘Notting Hill of the North’ and now, thanks to The Partners Group, Bishopthorpe Road even has its own beer.

Partners came up with the idea and collaborated with York-based brewery Little Brew and creative agency United by Design to launch ‘Bishy Brew’ – three exclusively crafted ales infused with ingredients from Bishy Road shops. The ales went on sale at the Bishy Road Christmas lights switch on event on Thursday November 20, raising over £500 for Macmillan Cancer Support.

Partnerssaid: “It started as a bit of fun, joking about Bishy Road having its own beer – after all, you can buy everything else there. Then we realised this was something we could actually do and raise money for charity.

“We only had 16 days to pull it off, including creating the beer, designing the packaging and getting the license to sell it at the Bishy Road event. We had huge support from all of the Bishy Road traders. It just goes to show what a fabulous community spirit there is.”

Little Brew put together the flavours for the Bishy Brews – York Honey Gold, Coffee and Cinnamon Red and a Parkin Porter, made with treacle and ginger: Little Brew owner said "I was chuffed to be involved and jumped at the chance to make some beer for my local community. I was spoilt for choice being able to select ingredients from Bishy Road – there's an amazing mix of local produce and carefully curated stuff from independent traders."

Owen Turner, Managing Director of United by Design, created the branding, packaging and design work: "We jumped at the opportunity to develop an exclusive ‘Bishy Brew’ with Little Brew and The Partners Group. We are passionate about working with motivated people doing interesting projects and this really caught our eye.

“The food and drink sector is a specialist area that we get very excited about working in and this is no exception – especially as this is working with the local community, just around the corner from our studio. We wanted this project to come to life and it was a no brainer to get involved."

All three businesses gave their time for free and, through local media coverage and an impressive social media campaign, the beer became a hit before people had even tried it. The three ales sold out in just over an hour, as 300 schooners of Bishy Brew were consumed.

“We thought we might sell a few, but we never expected this response”, Partners said. “We were pouring the ale as fast as we could but the queue never went down – right up until we sold the last Bishy Brew.

“We can’t believe what a runaway success the campaign has been. We managed to generate a huge buzz on social media and got some fantastic coverage locally. Everyone’s now asking if Bishy Brew will be available to buy in bottles as gifts for Christmas. All we can say is – watch this space!”
 
Photo courtesy of York Press.
    
 
 

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