"These two festivals play a vital role in encouraging inward investment and attracting visitors to the city."

 
 
 
 

Getting fired up for festival February

Partners is gearing up for the start of a very busy February as it helps launch two of the city’s largest events.
 
It’s all about Vikings and entrepreneurs for the Partners team, as they work alongside the organisers of Venturefest Yorkshire - the one-day expo for science, technology and high growth entrepreneurs – and York Archaeological Trust on the 27th annual JORVIK Viking Festival, which will culminate in a Festival of Fire finale at York Racecourse.
 
Targeting two very different audiences, Partners is working with the event organisers to help bring people to York to enjoy the events, and demonstrate both the entrepreneurial talent and cultural heritage Yorkshire has to offer.
 
Says PR manager at VisitYork, “In this York 800 anniversary year, York has a programme of events to rival all other cities and these two festivals play a vital role in encouraging inward investment and attracting visitors to the city.  It is important that events of such wide-reaching appeal are publicised in a well targeted way to ensure their success and we’re delighted to work closely with The Partners Group in spreading this message far and wide.”
 
Partners account manager, Hannah Trinder, says: “We have long standing relationships with these two events.  We’ve worked with Venturefest since its inception nine years ago, and this is our fifth year supporting the York Archaeological Trust team to promote the Jorvik Viking Festival, which attracts visitors from all over the world.
 
“While on the surface the two events appear to be poles apart, the PR campaigns we are running share the common goal of getting the word out to the right people and attracting them to attend and take part.”
 
Venturefest Yorkshire takes place at York Racecourse on 8 February.  See www.venturefestyorkshire.net for programme information.
 
JORVIK Viking Festival events take place at venues throughout York between 11 and 19 February.  Visit www.jorvik-viking-centre.co.uk/viking-festival for programme details.
    
 
 

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