“It was a great project to work on with the RHS’ in-house team, and we were thrilled with its results.”

 
 
 
 

PR firm celebrates industry commendation

York PR firm, The Partners Group, won a commendation at last night’s prestigious Drum Marketing Awards for its work with RHS Harlow Carr Garden in Harrogate.
 
The commendation was given for the company’s ‘Diamond Quest’ PR Strategy campaign with the Harrogate gardens for its campaign which gave away a £2.5k diamond as part of Harlow Carr’s 60th anniversary event programme.  The campaign was highly effective in attracting more visitors to the garden with an increase of 20% in visitor numbers compared to the same period in previous years.
 
The Drum Awards, which this year received a record number of entries, gives an authoritative insight into the year’s marketing activities from UK-wide agencies and individuals.  Partners’ entry sat amongst campaigns for the likes of Debenhams, Lloyds Banking Group and Radox, pipped to the winning spot by a campaign for NAAFI tea.
 
Last night’s award recognition comes in the same week that The Partners Group learned it has been shortlisted for the Marketing Society Northern Awards.
 
Says company director Karen Tinkler, who headed the winning campaign, “This is fantastic recognition for our team, considering we were up against national campaigns of such high calibre. 
 
“It was a great project to work on with the RHS’ in-house team, and we were thrilled with its results.”
    
 
 

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