Family Mediation Week was designed to promote awareness and support people at the point of separation.


Move over, Black Monday - it’s Family Mediation Week

There’s no disputing the fact that Family Mediation Week, run by the Family Mediators Association (FMA) and supported by the Partners Group, was a resounding success.
Beginning on January 11th – the annual so-called ‘Black Monday’ when divorce rates are traditionally at their highest for the year – Family Mediation Week aimed to raise awareness of mediation as an alternative to court battles for separating couples, helping them take control, make decisions together and build a constructive future for their families.
Promoting open communication over bitter litigation, family mediation has been shown to be faster, less costly and less combative than divorcing through the courts, but family law professionals have expressed concern about separating couples’ knowledge that family mediation is an option for them. Partners joined forces with the FMA to help correct the balance, creating Family Mediation Week to promote awareness and support people at the point of separation.
Partners worked closely with the FMA to develop an extensive range of resources for the campaign, explaining the benefits of mediation from the client's perspective and in particular focusing on the experiences of children. With ready-made tweets, press release templates and website resources all provided for FMA members to share over the course of Family Mediation Week, Partners helped to put everything in place for the campaign’s participants to make the world aware of family mediation.
Assets produced by Partners to support Family Mediation Week included social media graphics and email signatures, a comprehensive guide to Twitter and Facebook advertising for family mediators, and a YouGov survey looking into public understanding of resolution options for divorcing couples.
To accompany the week, Partners commissioned and oversaw production of a selection of short films supporting the campaign. York-based social enterprise Inspired Youth conducted a video interview with recently-separated mum of two Suzy Gallagher about her experience of family mediation, while children’s charity Kids in the Middle, who provide support and advice to children whose parents are separating or divorcing, created films featuring children and teens reading poems and quotes about their parents’ separations.
With Partners’ resources and expertise at their disposal, Family Mediation Association members threw themselves into promoting Family Mediation Week. From free mediation assessments to drop-in Q&A sessions, mediators all over England and Wales showed their support for the campaign.
Individuals’ involvement with Family Mediation Week was even higher online. From participating in Twitter’s #MediationHour to contributing articles to the Family Mediation Week blog, the campaign’s reach was extensive. More than sixty family law professionals gave Family Mediation Week coverage on their practices’ websites, while over 1500 tweets featuring the #FamilyMediationWeek hashtag, reaching almost 1.6 million Twitter users, were sent during the week of the campaign alone. Web traffic around the phrase ‘family mediation’ also increased significantly throughout the week, showing that the campaign was effective in increasing public interest in the service.

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