“Partners helped get our message clear, and considered all of the audiences around the acquisition. The PR was a great success and we gained excellent industry kudos.”

The Technology Group

 
 
 
 

Business sales & acquisitions

If you’re planning a business sale and looking to gain maximum value, you can’t afford to ignore PR.  

Many businesses recognise the value PR adds when it comes to building awareness and managing reputation, but did you know it can also help add commercial value, particularly in the years leading up to a business sale?
 
Building business value

Differentiation is important for any business. But if you’re planning a sale, standing out from the competition, being visible, being proactive and differentiating your products or services can help you command a premium when it comes to negotiating the sale.

By telling your story, raising your profile, showcasing your values and communicating your points of difference consistently and creatively, a strategic PR programme will help make sure your business is noticed by the right people for the right reasons.

Developing greater awareness and positive perceptions around your brand means that potential buyers will see that you’re operating a strong and thriving business that’s worthy of a closer look. Any buyer will be looking for a loyal customer base, brand advocates and a strong sales pipeline. PR helps you connect and engage with key audiences, turning people from customers into advocates who are committed to your brand.

Achieving successful mergers & acquisitions

When it comes to M&A activity, the focus is often on ‘getting the deal done’ and letting people know what is happening and why isn’t considered until the very last minute - if at all.

Carefully and strategically planning stakeholder communications, and making sure that people with an interest in the business receive timely and relevant information, gives you a head start when it comes to managing organisational change.

It creates opportunities to ensure that the people who matter, both in and outside the business, are engaged in the new strategy and direction from the word go. It creates opportunities to engage or reengage with those audiences and help them understand how the new setup will directly benefit them.

So if you’re looking to build value in your business, make it more attractive to potential buyers, and get top dollar when it comes to a business sale, we can help.

And if you’re planning a merger or acquisition and looking for a smooth integration that will set your new business off on the right track, get in touch.
 

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