“Karen has added enormous value to our project, and provided us with a pro bono service that has been excellent. We have learned a great deal through working with her."

Converge

 
 
 
 

The brief

Converge is a partnership developed by York St John University and mental health service providers in York and North Yorkshire, providing high quality performing arts courses for mental health service users and work-based experiences for university students.
 
Converge offers a way into, or back into, education for service users and an opportunity for full-time students to gain valuable work experience and raise their game in an increasingly competitive employment market. 
 
Our brief is to deliver PR consultancy support on a voluntary basis, through social enterprise organisation UnLtd, helping to equip the Converge team with the skills and expertise to raise the profile of Converge and its ongoing activities.
Converge
 

The campaign

Through regular meetings with the Converge team, Partners director Karen Nixon helps identify publicity opportunities and works with the project leads to exploit them.  

This includes strategic advice alongside ‘hands on’ and workshop-style support to help build marketing and PR skills within the team, as well as being part of an ‘advisory board’ that helps advise on Converge’s future direction, strategy and focus.

The results

The Converge project leads report that the gradual ‘drip feed’ of messages to target audiences over the last eighteen months has resulted in significantly heightened awareness of the organisation and its activities among mental health service users in the region as well as potential volunteers and funders. 
 
A launch event helped put Converge firmly onto the regional health service map, and resulted in a blog by the head of the North Yorkshire Primary Care Trust that has helped raise the Converge profile still further.
 
The most recent outcomes are two significant funding opportunities, which the team attributes directly to its ongoing PR and marketing activity.

Services