The brief
International hotel brand Hampton by Hilton opened its 12th hotel in the UK in the historic city of York. The owners Avantis Hotels asked us to help them organise and promote the official launch event for this £10+million six-storey hotel, which lies within the city walls and provides good value accommodation and facilities for business and leisure guests – backed by the 100% Hampton Satisfaction Guarantee.
The campaign
Focusing on the hotel group’s USA connections, the theme for the launch event was “New York comes to Old York”. We invited the Lord Mayor of York to arrive at the 119-bedroom hotel in a yellow New York-style taxi and perform the official opening in front of an invited audience of the city’s top businesses, councillors, tourism professionals, hoteliers, local neighbours and media as well as the hotel development team.
The results
Almost 100 people attended the launch event and received guided tours of York’s newest hotel. Media coverage was also achieved and the managing director of Avantis Hotels said: “Thank you for all your help in making the event a great success. We received some excellent feedback on the day and we also now have a comprehensive database of business contacts who regularly book meeting rooms and accommodation for their organisation, so we are confident that Hampton by Hilton is on the York map.”
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