“Partners’ commitment to Venturefest is unquestionable and they always deliver. It is the quality of their writing, enthusiasm for the event and creative ideas that add such great value.”

Venturefest Yorkshire


The brief

Venturefest Yorkshire was established in 2003 to support science and technology entrepreneurs. We have been involved with the event since its inception, delivering PR support that attracts delegates, sponsors and exhibitors.

Our brief is to support wider marketing activity by delivering PR support to raise awareness of this free, annual, one-day event among the science and technology entrepreneurs and young businesses it was created to support; and to attract delegates - investors and other professional services providers - who can support the entrepreneurs as they grow or commercialise their business/idea.

The campaign

We form part of the core event team, working alongside marketing and web contractors to deliver co-ordinated publicity.

By identifying story opportunities and working largely with regional news and business media, we generate print, broadcast and online coverage that attracts exhibitors, sponsors and delegates. 

The results

Media highlights over our eight-year involvement include national print media exposure; live BBC radio broadcasts from the event; attracting all key regional business journalists and accommodating BBC1 and ITV1 news crews.

The event has grown substantially – attracting up to 2000 delegates in recent years, double the number achieved nine years ago in its first year. The 2012 event saw a 20% increase on the previous year’s visitor numbers, which organisers attribute to the project team’s sales, marketing and PR efforts. 


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