The brief
York St John University Business School was established in 2008 and has gained a reputation in the sector for business support.
Our original remit was to raise the profile of the Business School profile and key staff, and position the wide-ranging support it offers to businesses at all levels across Yorkshire. In 2013, that brief extended university-wide to encompass the whole of York St John's business engagement activity.
The campaign
An ongoing media relations campaign combined news with feature, profile, comment and interview opportunities in local and regional business media.
The results
The campaign delivered significant returns, attracting course and workshop participants, helping to put the Business School on the regional map and - in particular – raising the profile of the dean within the regional business community.
Feedback has shown the Business School becoming increasingly recognised for the calibre of guest speakers it attracts for its events programme alongside greater awareness of its team among its core target audience of local and regional businesses.
Services
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