Can you really measure ‘brand awareness’?
Here’s the key difference between a good and a bad PR agency. A bad PR agency will try to wow you with buzzwords like ‘brand awareness’, without giving you any real context. A good PR agency will give you the stats that matter – not the vanity metrics – and explain what these figures mean.
In isolation, the term ‘brand awareness’ might seem a little vague. How can we make sure that our PR efforts are pushing us to meet our KPIs? At Partners, we take the holistic approach: marrying up the ‘bottom line’ statistics such as orders and leads with the quantifiable impacts of brand awareness.