Whilst it is right to say that we have been living in a digital age for the last 20 years, the reality is that many of us are merely scratching the surface of what digital technology can do for us in our everyday lives, and a lot of us are also scratching our heads as we try to work out what it can do for our businesses.
Last month, senior account executive Joe Richardson
headed to the annual Chartered Institute of Public Relations (CIPR) conference. From the relationship between content and power to the future workplace and digital detox, the day explored the digital future of PR. Here are Joe’s takeaways from the event and a fascinating day of discussions.