As a business we’ve been around for 25 years and as a team we’ve got more than 100 years’ experience. In that time we’ve worked with a wide range of businesses and organisations where PR has been hugely effective.
But PR doesn’t work for everyone. Hiring a new PR firm is an investment. Like all investments, it should only be made after careful research, with realistic expectations and clear agreement on what success will look like.
If any of the following five statements apply to you, don’t hire a PR firm.