Thomas Paine once wrote that “Character is much easier kept than recovered.” If this was the case in the eighteenth century then it’s certainly even truer in the twenty-first: with 24 hour news and social media providing round-the-clock coverage of the world’s ups and downs, a gaffe-laden interview, high-profile security breach or flurry of bad reviews can be an unmitigated disaster for a business.
Here we discuss the ins and outs of reputation management
, a ‘prophylactic’ approach to PR centred around maintaining a brand’s credibility and status. The focus of reputation management is on sustaining positive sentiment around a person or a business, and minimising the risk of damage to a brand if something unexpected happens.
Recent research has shown that businesses in the UK trade on their reputations to a staggering degree without even realising – but a badly-managed PR crisis truly can make or break a business.
Still not convinced you might benefit from reputation management? Read on…