LinkedIn is all about building professional networks and relationships. With over 610 million professionals using the platform, it’s not only about who you know but about who your connections know.
As the most successful lead generation social media platform, LinkedIn allows you to tap into your professional connections and grow your brand through word of mouth. That’s the real power, but if your LinkedIn strategy is just a basic, out of date personal profile and liking and sharing your friends’ posts, then it’s time step things up.
To get you started we have compiled some dos and don’ts, which will help you get the most out of the time you spend on the platform whilst helping you avoid the pitfalls.