Arriving at a client’s office for a meeting recently, we were greeted with: “Help yourself to a cuppa, you know where the kitchen is."
‘Well, that’s just charming. Whatever happened to looking after your visitors’, we might have harrumphed to ourselves, as we went to put the kettle on. But we didn’t. The truth is, we took it as a compliment.
One of the ways we measure our success is the degree to which clients see us as part of their team. And what better way of knowing you’ve achieved that than a client feeling they don’t have to stand on ceremony with you? Or when you have a desk at their office? By the time you’re taking your turn on the lunch run, you know you’ve arrived.
But other than a warm glow and plenty of tea, what can you expect when your communications agency is a genuine part of your team? And how do you achieve it?
The fact is, you will enjoy far better results when you treat your agency as one of the gang. If you keep them at arm’s length, only telling them what you think they need to know when you think they need to know it, they will often miss out on key information. This in turn means the ideas they come up with won’t be as sharp or as relevant as they could be. Whereas if they’re armed with the full picture, in good time, you’d be amazed at what your agency can achieve.