In a world where data is currency, free analytics tools are few and far between. That’s why Google Analytics is such a godsend to marketers, giving key insights and helping to plan campaigns.
But with so many dashboards, views and dimensions, how do you know what data to track? On any given day, you could be spending hours poring over metrics such as:
- Page views
- New versus returning visitors
- Time on page
- Landing and exit pages
- Age and gender.
Cross reference these with one another and you could be setting yourself up for some killer insights – or some killer confusion.