Why should you invest in professional photography?
With smartphones promising to turn even rank amateurs into professionals, it’s easy to wonder why you’d invest in professional photography. But if we break it down, the value of a professional photo shoot is so much more than the images themselves:
Professional photo shoots come with professional photographers.
No amount of selfie culture can compare to the knowledge and skill of a professional photographer. They’ll understand exactly what different media outlets look for from a photograph, as well as how to capture your best angles, arrange your face and gait, and how to work with lighting. They’ll also have more tools than a smartphone alone – giving you free rein to get your message across without the constraints of a selfie stick.
Professional photographs offer a huge return on investment.
Posed, touched up and perfected: there’s no reason why your professional shots shouldn’t stand the test of time. You may want to use them on your website, social posts and profiles, newsletters, brochures, email footers, award entries, media backgrounders, blogs and guest posts. Each of these channels is a chance to represent your brand, whether that’s you looking your best or your team doing what they do best.
A good photo can make or break a story.
With a professional shot, you guarantee a well composed and thought-through high-resolution image, which is music to the ears of many a journalist. It’s a little-known industry fact that some journalists will ‘spike’ a story if the accompanying image is low-quality or irrelevant.
We want to make journalists’ lives as simple as possible. This article from Muckrack discusses some of the top reasons journalists reject pitches – including making them jump through hoops such as download links to find photos.