What could be your firm’s ‘horsemeat in burgers’ scandal?
The damage caused to the meat industry earlier this year by the horsemeat in burgers scandal will take many years to repair. And for some brands it may be too late – if Findus is still around by the time you read this, how long will it be before they need to rebrand?
Concerned consumers who have lost confidence in manufacturers and retailers have sought alternatives. In the second half of February, sales of vegetarian products boomed with Quorn seeing demand doubling. In the same period sales of frozen beefburgers fell 43%. Ready-meal manufacturers have been hit badly with a number making redundancies since February.