In the current economic climate there are fewer PR stories more positive than company growth and acquisitions – a sure sign that your business is heading in the right direction and acquiring the best talent.
But how can PR be an asset to your acquisition strategy?
We spoke to Nick Houghton, CEO of the Yorkshire headquartered JMG group
, about how PR has supported the insurance broker’s growth and acquisition plans. Since November 2020, the senior team at JMG has completed a private equity-backed management buyout at the firm, and acquired two specialist insurance brokers. This has taken the group to a £75 million Gross Written Premium (GWP) business, employing 165 people across 12 group companies in nine locations across the UK.