Why does Coca-Cola still advertise?
Surely everyone knows what Coca-Cola is, don’t they? If you popped out onto the street now and asked ten people “What’s Coca-Cola?” it’s pretty unlikely you’d be met with any blank expressions.
Why then is Coca-Cola the seventh-largest advertiser in the world (according to Ad Age magazine)?
Yes, it does have more to its range than what we’d typically say is Coke or Diet Coke. So in that sense the company does need to advertise its lesser known drinks, or developments like new pack sizes, special offers and promotions. But does that really justify spending $2.7 billion on advertising?