Faster than we could inhale the last chocolate in the box, Valentine’s Day has been and gone. But has the love gone with it?
As many businesses head to the end of their financial year, one of the things on the list to evaluate can be their agency partnership. One of the biggest pitfalls of a long-term client-agency relationship is that it can go stale – no exciting new campaigns, no push. Just standard housekeeping and reporting, month in, month out.
If neither of you is fully invested in the relationship, the chances are those goals you set out in the first place will fall by the wayside. So how do you keep the flame alive beyond the agency-client ‘honeymoon period’?