Since year dot, press releases have been a staple of the PR toolbox for increasing awareness and enhancing reputation.
Back in the ‘one way communication’ era, before the emergence of the digital world, press releases were the main tool used to engage with journalists and secure media exposure. Fast forward to the digital era, with online consumption dominating the media landscape, and PR is all about two-way communication and increasing engagement. Be it social media channels, blogs, vlogs, infographics, white papers, forums or interactive quizzes, a plethora of shareable digital content now offers many fresh ways to engage your desired audience - without necessarily relying on journalists to convey information.
So, is the press release still relevant? We think so, and here’s why. In our view, a well written press release will: