A short story about an apple, pink slime and a Facebook conversation or two [hundred thousand]…
This month, we attended the Chartered Institute of Public Relations’ national conference – “Breaking through the noise”.
Hearing from the Cabinet Office’s executive director for communications, Alex Aiken; John Lewis’ communications director, Peter Cross; and Nora Senior, the immediate past president of the British Chamber of Commerce, to name just three of the eight high calibre speakers, the conference was rammed with priceless insights.
According to the CIPR, and a view echoed by many at the conference, the current and political economic climate in Britain is due (in part) to a failure in communications. We’re not about to get all political here but we do want to share a couple of case studies from speakers which highlight the complexity of communication in the digital age and how two experts suggest we weather the storm.
First on, Weber Shandwick CEO Colin Byrne spoke of the “post truth” digital age – a phrase which has lingered since Brexit and the US presidential election. Colin began by telling us that people tolerate mistruth and that feelings are now just as valid as facts in the post truth era.