This month saw the Partners Group organising, executing and celebrating the launch of Brewtown
, a brand-new enterprise offering minibus tours of some of Yorkshire’s most unique breweries.
Brewtown Brewery Tours
, which is based in York and launched earlier this month, gives beer lovers the chance to go behind the scenes of Yorkshire’s top craft breweries for guided tours and sample some of the best beer in the county. Inspired by a love of craft ale and a desire to help put microbreweries in Yorkshire on the map, entrepreneur Mark Stredwick developed the idea for Brewtown having seen a similar business model work successfully in Australia, where he’s lived for the last 16 years.
Working alongside branding and design agency United by Design and web development company See Green, the Partners team rose to the challenge of co-ordinating the wide range of tasks involved in the launch. Elements of the launch process included establishing Brewtown’s communication styles and tone of voice; developing website copy and advising on SEO; building a strong, distinctive social media presence; managing a campaign of email communications to suit Brewtown’s diverse range of target audiences; and orchestrating a press launch for the business incorporating four days of brewery tours for the exclusive attendance of the media.