Creating business value through effective PR
Whether it’s embarking on a new challenge, investing your hard-earned cash in a new venture, or simply enjoying the fruits of your labour in early retirement – most business owners have an exit plan.
If you’re a business owner who plans on selling your company in the future, you’ll want to know how you can maximize the value of your business, make it more attractive to potential buyers, and get top dollar for your business.
Whilst many businesses recognise the value of public relations in terms of building awareness and managing reputation, not everyone understands how it can help you add commercial value, particularly in the years leading up to a business sale and exit.
Here we look at how PR can help you take your business to the next level and achieve a better value when it’s time to sell.