It's cool to be kind
Over the last few years, there has been a (much needed) shift in how people are expected to behave online. It is no longer acceptable to hide, anonymous behind a screen, and everyone is expected to have greater accountability and responsibility for what they are releasing into the online world. The key message now, when posting anything on social, is ‘be kind’.
The pandemic has perhaps sped up this transition, with people exploring the vulnerability brought about by Covid-19 the only way you can in lockdown, and in testament to most people, the online support via social media has been its success story.
This doesn’t just apply to individual personal online interactions on socials, but also businesses. So, how can you be kind on social media, as a business?