If you’re busy running a business, chances are you’re wondering if blogging is really worth the time and effort. The short answer is a resounding YES! Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your website, and attract more prospective customers.
Statistics from Hubspot's
Inbound Marketing Report highlight the importance of blogging. According to the study, 57% of companies who have a blog reported acquiring a customer from their blog. In that same study, a survey of marketers revealed that 81% of businesses say that their blog is useful or critical for their business.