Don’t be a rabbit in the headlights
Broadcast interview hesitation - it’s a PR nightmare. We’ve all seen it happen with politicians, celebrities, high-performing business people...even the most confident people can crumble under intense or awkward questioning.
A broadcast interview, no matter what the subject matter, should be seen as an opportunity to help position your organisation. Even if you are under scrutiny, it’s an opportunity to have a voice on the matter, apologise if required, be human and ‘set the record straight’.